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Find the Reports that apply Hearts & Wallets' best thinking to whatever you are working on. Choose IQ Reports from the Investor Quantitative™ Database, EQ Reports from Explore Qualitative™ Series, State of Advice & Guidance Report from Inside Advice® Benchmarking, or Portrait of U.S. Household Wealth Report. 

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Retirement and aging

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2023

NEW

Wealth Transfer: Business-building Strategies as More Families Engage With Inheritances and Trusts

Timely Topic Report
Trends™ Subscribers Advance Access: March 2023
Available to Trends Subscribers only. Not available for purchase as an individual report
Today, nearly two thirds of U.S. households are involved in intergenerational wealth transfer, with an estimated $17.5T changing hands over the next 20 years. Additionally, one in four U.S. households have funded trusts. Obviously there are implications for all financial service firms. This report looks at wealth transfer, family conversations about wealth transfer, who's planning to bequeath and inherit, and the use of trusts. One big takeaway - these topics are no longer just for the wealthy. Learn more
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Wealth Transfer: the New Mass Market Opportunity

Wants & Pricing 2023: Growing Demand for Access, the Allure of “Free” and Top Performer Firms

IQ Insight Module
Trends™ Subscribers Advance Access: February 2023
Available for license as an individual report: June 2023
Consumers are now placing more importance on pricing when selecting savings and investing providers. In fact, having clear and understandable fees is the #1 want from consumers. Also, approximately 75% dont "understand very well" how firms make money, and an understanding of how providers earn money is strongly linked to trust. Read our highly rated "wants and pricing" report which looks at the top customer wants, customer understanding of pricing, and which firms customers rate as "Top Performers" across these important metrics. Learn more
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The Battle Heats Up for Customer Satisfaction
Investing isn’t free. But here’s why 20% of investors think it is
Clients rank clear fees over investment gains, survey shows
‘Clear fees’ cited as most important for financial services firms
What Americans Want Most from Financial Services Firms and Top Performer Firms That Deliver on Customer Satisfaction

Household Finance: Quest for Liquidity, the Connection to Workplace Financial Wellness and the Current Competitive Environment

IQ Insight Module
Trends™ Subscribers Advance Access: January 2023
 
This report examines patterns in household savings, trends in household asset allocation, behaviors that indicate financial wellness, and a key pitfall of most workplace and retail advice experiences. More households are saving more than at any time since 2012, with 30% of households saving 10%+ of income, nearly double 17% in 2012. Consumer use of liquid accounts has increased more than other account types, with the household use of taxable brokerage accounts growing up to 37% of households from 31% in 2021 and 29% in 2020. Of the solid financial behaviors that lead to better asset accumulation, contributing regularly to a retirement savings plan is currently the most difficult to adopt, with only 43% of households reporting that they “have a retirement savings plan and contribute to it regularly." Though having insurance needs covered is another important key indicator of financial wellness, most customer experiences today do not address this possible pitfall—presenting an opportunity to deliver advice more efficiently. Learn more
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The Current State of Financial Wellness Among U.S. Households
Retirement Saving Hardest Financial Habit for Homes to Adopt
5 Key Wealth-Building Financial Wellness Behaviors, and Providers Helping 401(k) Participants Follow Them
5 Steps Toward Financial Wellness
5 financial wellness behaviors that help build wealth
Accumulating Healthy Financial Wellness Behaviors
5 Financial Wellness Behaviors That Build Wealth and the Companies Whose Clients Get It Right

2022

Money Movement 2022: Competitive Trends in Rollover, Transfers of Assets & Trial

IQ Insight Module
Trends™ Subscribers Advance Access: December 2022
This report is only available to Trends Subscribers. Money Movement 2022 looks at how and why investors are moving money between firms, where they are moving to and from, how much they are moving, and the reasons for making the moves. Our analysis includes rollovers, transfer-of-assets (TOAs), and funding new accounts with new deposits. Learn more
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Competitive Trends in Money Movement
Recordkeepers Beat Out External Managers for IRA Rollovers
Report: (More) Rollovers Remain with Recordkeepers
IRA Rollover Money Slipping Past Advisors Fast
Simplification is top reason that investors move retirement assets
Study looks at top reasons consumers move investment dollars

Portrait™ of U.S. Household Wealth 2022: Sizing Opportunities from Retirement to High Net Worth and Exploring the Role of Real Estate

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: November 2022
Available for license as an individual report: February 2023
Today, 129M households make decisions $68.6T in investable assets, with 2 of 3 dollars in taxable accounts and the remainder in retirement. The 2022 Portrait™ of U.S. Household Wealth reports on the current breakdown of household wealth in America. This report is updated annually. Learn who controls the wealth by age and asset ranges through the Portrait Grid™. This research is the foundation of all market sizing at Hearts & Wallets. Use this report to size and refine your target markets using the TAM, SAM SOM methodology. Read more
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U.S. Wealth Trends in 2022
Mass-affluent households miss out on liquidity of taxable accounts, study finds
Where the Money Is: Mass Affluent Households Miss Out on Liquidity of Taxable Accounts, as Younger Households Awaken to Opportunity

Attitudes & Sentiment 2022: Understanding the Retail Investor Mindset and Business Opportunities During Times of High Inflation

IQ Insight Module
Trends™ Subscribers Advance Access: October 2022
Available for license as an individual report: March 2023
A lot is going on! Inflation is at record highs, markets are down, Russia and China are center stage of geopolitical instability, and there is talk of a recession. Just released 2022 survey data reveals the top consumer attitudes, sentiments, concerns and goals, so you can see whats top of mind for your customers and where the opportunities lie. Here are a few stats: 46% of US households have high concern about inflation. And 1/3rd of these consumers are holding more than 90% of their assets in cash as buying power erodes. But more and more consumers feel their advisor is a partner to them, underscoring the value of advice and guidance in the face of the current headwinds. Read more
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Attitudes, Goals and Opportunities During a Period of High Inflation
53% of Savers Who Rely on Workplace Plans Don’t Work with Advisers
Social Security 'bridge,' 100% equities? How to make money last in retirement.
Understanding The Retail Investor Mindset And Business Opportunities During Times Of High Inflation
Inflation No. 1 Concern for Americans with a Third of the “Very Concerned” Nearly 100% in Cash

Engaging Customers and Prospects in Advice: Trends in Pricing and Digital Best Practices (Part 3 of 3 in State of Advice & Guidance 2023)

State of Advice & Guidance
Trends™ Subscribers Advance Access: September 2022
Available for license as an individual report: January 2023
This is the 3rd report of the three-part series, "State of Advice and Guidance for 2023." The other two parts of the series are "Advice That Models Real Life: Structuring Customer Experiences for Inclusivity, Life Events & Taxes" (June 2022), and "Structuring Differentiated Advice Experiences: Balancing Customer Goals, Uncovering Pitfalls and Striving for Scalability" (April 2022). This report focuses on the impact of properly packaging experiences through assigning names and clearly defined value propositions. It also covers current and future pricing of advice experiences, and digital best practices. Read more
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How Advice Engages

Wants & Pricing 2022: What’s Important to Retail Investors, How Pricing Is Changing and How Competitors Perform on Customer Satisfaction

IQ Insight Module
Trends™ Subscribers Advance Access: August 2022
Available for license as an individual report: December 2022
There are a number of "consumer wants" that are experiencing significant jumps in importance - including high quality mobile apps, online tools, and doing business with a well-known leader. Top wants of different customer segments vary significantly. For example, millennial millionaires prioritize quality of internet account access, while boomer millionaires prioritize being unbiased. Learn what your customers and prospects want most from you! Also included - consumers now have a greater awareness of pricing at a time when the top consumer "want" from financial services firms is clear and understandable fees. Learn the potential implications as you price products and services.This report also looks at how the competitive field is getting tighter and how there are fewer "Top Performers" firms on fewer wants. Read more
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What Clients Want and the Firms That Get it Right

Advice & Technology: Opportunities for Hybrid Models, Workplace Resources and Differentiation Among Financial Professionals

IQ Insight Module
Trends™ Subscribers Advance Access: July 2022
Available for license as an individual report: November 2022
This report covers how investors are making investment decisions today, specifically looking at their their reliance on information sources including financial advisors and technology. Consumers of all asset groups want more involvement in investment decisions, but financial professionals are still the most influential source of investing information and advice. Learn more on what it means for you as an asset manager and a distributor. Read more
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What Clients Want and the Firms That Get it Right
Millennials, Gen X More Likely to Turn to Employers for Investment Advice
More Savers Stick with Recordkeeper for IRA Rollovers
Research finds DIY investors continue to rely on financial professionals
Participant Data is Key to Developing Better Financial Wellness Programs
Do-it-Yourselfers Still Look To Financial Professionals
Key Influences on Investor Decisions
Key Influences on Investor Decisions: In a Multi-Source World, Do-it-Yourselfers Use Financial Professionals; Role of Phone Reps Grows

Advice That Models Real Life: Structuring Customer Experiences for Inclusivity, Life Events & Taxes (Part 2 of 3 in State of Advice & Guidance 2023)

State of Advice & Guidance
Trends™ Subscribers Advance Access: June 2022
Available for license as an individual report: January 2023
This report looks at common gaps seen in lower level advice and guidance experiences, and how the leading experiences match the realities and challenges of real life. Topics covered include modeling for spouses, partners, and dependents; employment patterns and changing jobs; unplanned life events; optimizing taxes for the long term, and more. Read more
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Advice That Models Real Life

Investment Products 2022: Growth in Awareness, Online Trading, Use of Robos and How Managed Solutions Help Investors Cope With Volatility

IQ Insight Module
Trends™ Subscribers Advance Access: May 2022
Available for license as an individual report: June 2022
Ownership of managed investment solutions including mutual funds, ETFs and robos grew in the past year. Does this mean investors are now seeking more professional investment management vs. relying on doing it themselves - especially given the current state of the market? Possibly, but individual stocks are now the most widely owned investment type, and trading activity spiked in the past year. This report explores both of these trends in detail, including which segments are driving each, and where the opportunities lie for asset managers, distributors and discount brokerage firms. Additionally, given the current market volatility, we have included a special section on how managed solutions help investors cope with handling market volatility. Read more
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Managed Products: A Recipe for Moderation in Turbulent Trading Times
Study examines how financial advisors can help clients weather market volatility
Call Centers Brace for Complex Questions
Managed Products Offer Consumers Emotional Relief from Market Volatility

Structuring Differentiated Advice Experiences: Balancing Customer Goals, Uncovering Pitfalls and Striving for Scalability (Part 1 of 3 in State of Advice & Guidance 2023)

State of Advice & Guidance
Trends™ Subscribers Advance Access: April 2022
Available for license as an individual report: January 2023
Of all the points along the customer journey, receiving advice is one of the most important. And as consumers increase the number of relationships they have with financial services providers, advice experiences need to do more to remain competitive. This report looks at a number of today's top advice trends, associated best practices, and what you should consider as you structure your advice tools and interactions. Read more
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What is Good Advice?

Stores & Success Metrics 2022: Firms Winning the Customer Wallet and Competitive Opportunities as Consumers Add Relationships

IQ Insight Module
Trends™ Subscribers Advance Access: March 2022
Available for license as an individual report: April 2022
U.S. consumer trust in relationships with financial services firms is at the highest levels since tracking began. Despite this, most continue to reduce their share of wallet with their primary store through opening new accounts and establishing relationships with new firms. In fact, maintaining multiple saving and investing relationships is the predominant consumer behavior. This report examines how many financial relationships consumers now have, which segments seem to be more and less loyal, and what to consider when trying to acquire and retain clients in a time of greater choice and changing behavior. Read more
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Game On! Winners & Opportunities in Loyalty and Share of Wallet
Morgan Stanley, Edward Jones Get Top Marks in Customer Trust
Trust in Financial Services Firms Highest in Over a Decade
Americans Spread Their Money Across More Firms, Survey Finds
Firms Winning American Consumer's Trust And Wallets
Americans Spread Their Money Across More Firms; Trust in Firms Highest in Over a Decade

Crypto, Securities Lending & Fractional Shares: Balancing Access vs. Risk in Innovation

Timely Topic Report
Trends™ Subscribers Advance Access: February 2022
Available for license as an individual report: March 2022
Nearly 50% of US households are interested in or use use fractional shares, approximately 25% use crypto, and 20% use securities-based lines of credit. What some would consider riskier investment products are on the rise -- especially with the younger generations. This report explores consumer trends related to these emerging products. Read more
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Risky Innovations: Crypto, Securities Lending and Fractional Shares
Many Investors Unaware of Risks of Crypto, Fractional Shares
Bitcoin in your 401(k)? Fidelity just introduced it as an option – when it makes sense, and when it doesn’t
How Do PayPal and Venmo's New Crypto Fees Stack Up?
Crypto, Fractional Shares And Securities-Based Credit Lines Go Mainstream
Can bitcoin in 401(k)s fuel prudent investing?
Advisers cautiously upbeat about crypto 401(k) investing with Fidelity imprimatur
Here’s the Robo-Advisor That These Personal Finance Experts Swear By
Enter Crypto, Securities Lending & Fractional Shares
Fidelity to Offer Bitcoin in 401ks
Why financial adviser Ric Edelman says crypto belongs in your 401(k)
Fidelity’s Bitcoin Launch Plan Rebuked by DOL
Three Innovations Balancing Investor Access with Risk Taking: Crypto, Securities Lending and Fractional Shares

The Power of Planning: Proven Benefits That Transform Consumer Financial Outcomes

Timely Topic Report
Trends™ Subscribers Advance Access: January 2022
Available for license as an individual report: February 2022
There is power to planning - planners save and invest more, find fewer financial tasks challenging, have more diversified and appropriately allocated portfolios, and are more confident in their financial situation. This report looks at who plans by generation, lifestage, wealth group and marital status. It also looks at what inspires a consumer to plan and the most common resources used. Read more
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Improving Engagement with Goal Planning
Having a Written Financial Plan Improves Savings and Asset Allocation
Roses, Chocolates And … A Financial Plan? Couples Love Security: Study
How To Retire During A Bear Market
Only One-Third of Households Report Having a Written Financial Plan
Happily Ever After for Singles: Pair Up with a Written Plan for Better Financial Outcomes

Pain Points & Actions: Using the Biggest Advice Gaps to Jump Start Consumer Conversations

IQ Insight Module
Trends™ Subscribers Advance Access: December 2021
Available for license as an individual report: January 2022
This report explores which financial activities consumers find difficult, which consumer segments find specific activities difficult, and and where the biggest advice gaps are - all based on 2021 data. Also learn which consumers are more likely to see value in paying for advice when tasks are deemed difficult, and how it may help steer your advice pricing models. Read more
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Today's Most Pressing Financial Advice Gaps
'They Shouldn't Feel Alone': Many Investors Struggle With the Emotional Rollercoaster of Market Volatility
More Americans Seeking Help with Financial Tasks
Study: Americans Emerge From Pandemic In Need Of Financial Advice
Financial Situation Changed Due to COVID? Professional Advice Can Help
Filling Today's Advice Gaps
Investors to Shops: We Want Better Digital Disclosures
Biggest Financial Advice Gaps for Americans

Attitudes & Sentiment: Strategies to Engage Investors in the Pandemic-Inspired Financial Awakening

IQ Insight Module
Trends™ Subscribers Advance Access: November 2021
Available for license as an individual report: December 2021
This report pulls from the new 2021 data on consumer attitudes towards saving, investing and advice. Investor sentiment is now at the highest level in a decade! Overall, people feel more positive about their finances despite concerns over inflation, the U.S. deficit and taxes. There is a renewed focus on investment goals, an increased interest in paying for professional financial advice and knowing which asset managers are managing their money. Read more
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Growing Consumer Positivity and Millennial Financial Awakening
People Want to Start Spending Again and Inflation Is Ruining It
'Financial Awakening' Raises Questions for Young Investors
Pandemic spurs shift in financial, investing attitudes among millennials, Gen Z
Three in 10 households say COVID-19 changed their attitudes about saving and investing, especially among younger generations
Millennials Saving & Investing Up Since Pandemic Struck
Financial Awakening after COVID-19 & Increasing Interest in Managers of Investment Products

Benefits of Clarifying Financial Advice Categories: How Inside Advice® Grid Increases Trust, Engagement and Market Potential

Fusion Report
Trends™ Subscribers Advance Access: October 2021
This report uses the Hearts & Wallets Inside Advice® Grid as a framework, to examine what consumers who choose different advice and service models want and need. We look at the quality of different types of advice offered across the industry and how advice categories impact customer satisfaction. Learn more
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The Market for Advice: Sizing the Opportunities and Competitive Insights into Satisfaction & Pricing

2021

Drivers of Share of Wallet: The Primacy Premium and the Connection to Retirement Advice

Advanced Analytics Report
Trends™ Subscribers Advance Access: September 2021
Available for license as an individual report: October 2021
This report explores the drivers of share of wallet (SOW). Learn which customers are most likely to invest more, and how being the main source of retirement advice can influence their decision. Also, we cover why SOW is so important competitively and who is leading the race. Read more
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Winning a Larger Share of Your Customer's Wallet
Becoming The Main Source Of Retirement Advice Crucial For Advisors
Clients favor firms that are their main source of retirement advice
Providing Retirement Advice Critical to Growing Share of Wallet
Financial Planning Helps Recordkeepers Stand Out
Analyzing The Best Way To Grow Share Of Wallet & The Primacy Premium
The Single Best Way to Grow Share of Wallet and the Primacy Premium

Robo Usage, Awareness and Trial: Market & Competitive Data to Inspire Innovation, Improve Portfolios and Increase Conversion

Timely Topic Report
Trends™ Subscribers Advance Access: August 2021
Available for license as an individual report: September 2021
Approximately 12 million households in America use robo advisors. Their popularity as is on the rise, and firms across the industry are working hard to win customers and capture share of wallet. This report examines trial to conversion and which offerings are growing fastest. Beyond the competitive landscape, the report also explores who is using robos, how much they are investing, and investor vs. non-investor profiles. Read more
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Who's Winning the Robo Battle? Traditional Firms vs. New Entrants
Big Wealth Brands Battle for Robo-Investor Attention
Who’s Using Robo Advisors?
Robinhood Taps Verge Co-Founder to Run New Media Unit
The Robo Effect on Investor Portfolios and the Competitive Landscape

Expectations from Workplace vs. Retail Advice: Opportunities to Improve Employer-Based Services or Win More Rollovers

EQ Exercise
Trends™ Subscribers Advance Access: July 2021
Available for license as an individual report: July 2021
This report "Expectations from Workplace vs. Retail Advice" is sourced from the Hearts & Wallets Explore Qualitative™ Database. It looks at the attitudes of older affluent investors towards financial planning and investment services provided through the workplace compared to those of the retail market. It is part of the broader Explore Qualitative™ Series "Shopping for Advice on Aging Gracefully" - a collection of exercises and concept tests focused on the drivers of older consumers moving money, the changing needs of an aging population, and industry questions about pricing of advice for this segment. Additionally, the report covers various consumer segments on the Inside Advice® Grid to help gain an understanding of behaviors relating to advice and guidance. Learn more
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Portrait™ of US Household Wealth 2021: Essential Facts for Sizing Target Markets in an Era of Growing Wealth Concentration

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: June 2021
Available for license as an individual report: July 2021
This report covers the demographic breakdown of household wealth in America. U.S retail investors control $68.3T in investable assets. This is at an all time high but there is an unprecedented concentration of wealth in higher asset households. Learn who controls the wealth by life stage and asset level through the Portrait Grid™. This research is the foundation of all market sizing at Hearts & Wallets. This report covers the demographic breakdown of household wealth in America and features the Hearts & Wallets Portrait Grid™. Learn who controls the wealth by life stage and asset level Read more
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Navigating the New Wealth Landscape as the Mass Affluent Shrinks and the Rich Get Richer
Those With $5M Or More Grabbed 80% Of The Covid Market Run-Up, Hearts & Wallets Says
Mass Affluent Ranks Drop During COVID
Where Did the Mass Affluent Households Go?
Mass Affluent Numbers Shrink as Wealthy Take Bulk of Market Gains
Wealth Concentrates Among $5M-Plus And Older Households: Study
Unsure about investing? Join the club—an investment club.
Where Did The Mass Affluent Go? Wealth concentration accelerates for $5 million-plus and older households in COVID market runup
Where Did the Mass Affluent Go? Wealth Concentration Accelerates for $5 Million-Plus and Older Households in COVID Market Runup

Stores & Success Metrics: The Battle for Customer Loyalty Heats Up as Big Firms Gain Share and Service Models Diversify

IQ Insight Module
Trends™ Subscribers Advance Access: May 2021
Available for license as an individual report: June 2021
Firms across the industry are battling to capture more households and share of wallet. Many are introducing new service models designed to accommodate different asset levels and service demands, and customer outreach during COVID-19 reached a crescendo. But, surprisingly, despite all the efforts across the board, only a few of the largest stores are increasing reach. Unfortunately, consumer trust, intent to invest more and intent to recommend is down, especially with the $2M+ segment. Read more
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Market Power and the Race for Primacy
Young Investors Loving 'Modern Merrill:' Execs
Share of Wallet & Household “Reach” Grows At Leading Financial Firms; Key Trust Metric Declines
Share of Wallet and Household “Reach” Up at Leading Financial Firms; Key Trust Metric Declines, Especially Among Most Affluent Customers

Investment Products & Asset Managers: Rise of Crypto and Online Trading, Sizing the ESG Market and the Need to Refocus on Basics

IQ Insight Module
Trends™ Subscribers Advance Access: April 2021
Available for license as an individual report: May 2021
New brokerage accounts are on the rise, more investors are trading stocks and cryptocurrencies, and environmental, social & governance (ESG) as an investment goal is growing in popularity among some very specific market segments. But, mutual fund and packaged product ownership across all wealth groups is on the decline, consumers struggle to identify their investment goals, and many are moving away from relying on financial professionals. This is especially concerning for lower asset Americans, who are at risk of missing out on creating wealth through safer, professionally managed products. This report looks at trends in online brokerage accounts and trading, the use of cryptocurrencies, investor goals & product ownership, and why getting back to basics may be good for everyone. Read more
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Trends in Trading, Crypto, Product Ownership and Investing Goals
Who invests in crypto? Younger, higher-earning households, research shows
Vanguard, Fidelity Investors Stay Away From Crypto: Survey
Who Uses Cryptocurrencies and Why
Who Uses Cryptocurrencies and Why: Trading Thrills more than Payments

Wants and Pricing: Delivering on Customer Wants, Unpacking Pricing and Rating the Top Performer Firms

IQ Insight Module
Trends™ Subscribers Advance Access: March 2021
Available for license as an individual report: April 2021
This reports covers customer satisfaction ratings on all things important - what they want from the financial firms they do business with and their understanding of the fees they pay for products and services. Additionally, we report on the who ranks as a "Top Performer" firm and who is setting the competitive bar. This annual review of investor "wants & pricing" is one of our most highly rated research packages of the year - one that many consider to be an industry scorecard. Read more
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Customer Wants, Competitive Ratings & Top Performers, and the Problem with Pricing
Clients most satisfied at Ameriprise, Ed Jones, Merrill: Report
Investors Want More Comp Clarity, But 3 of 4 Don’t Get It
Your 401(k) Isn't Free. Here's How to Figure out How Much You're Paying in Fees
Clients Want Pricing Clarity, But Many Aren’t Getting It
Ameriprise Financial Named a Top Performer in Hearts & Wallets Customer Satisfaction Survey
Annual Customer Buying and Satisfaction Ratings Identify Top Performer Firms and Pricing Trends

Retirement & Funding: Ideas for Enhancing Advice as Income Sources Evolve and Target Dates Move Younger

IQ Insight Module
Trends™ Subscribers Advance Access: February 2021
Available for license as an individual report: March 2021
The past year has many investors rethinking their plans. This report explores changes in target retirement ages; aspirations and reality for income replacement rates and the importance of advice; anticipated sources of retirement income for those approaching retirement compared to actual sources for those already retired; and a profile of the "Aspire to Retire by 55" group. Key Findings Include: - Even as more households want to “work full time as long as health permits,” target retirement dates are moving younger. - Ambitions for replacement rates have increased, but assets-to-income ratios show most people are still very unprepared for the end of full-time work. - Future retirees anticipate combining more sources of income than current retirees. The more income sources consumers have, the more value they see in paying for advice. - More households report participating in an employer-sponsored retirement plan. More generous matches increase overall household saving rate, especially at lower income levels. Saving into employer plans is up. - There are about 11M households in the “Aspire to Retire by 55” design target. Well positioned in some ways, these households need help to achieve this goal. Read more
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Retirement Resurgence and What It Means for Your Firm: Younger Target Dates, More Income Sources and the Value of Advice
More Clients Considering Early Retirement, But Are They Ready?
Is 55 the New 65?
Advice Gap: Retirement Dreams Often Divorced from Reality
Research Shows: 401k Participation Rates Increasing & “Pre-Retirees” Getting Younger
Growing Number of Americans Want to Retire Before 65: Study
One in six people now aim to retire before 55
More Americans Want to Retire by 55. How Can FAs Help?
Aspiring to Retire at 55
Amid Savings Deficits, Survey Finds Americans Aim To Retire Younger
Growing Number of Americans Want to Retire Before 65
Weekend Reading for Financial Planners (Apr 10-11)
More Americans retiring early to 'enjoy the senior years' after a year of COVID-19
Trend: More Americans now want to retire early
People Are Aiming to Retire Younger
The FIRE movement: How to retire early with no mortgage debt
Retirement Resurgence: Americans Who “Aspire to Retire by 55;” Anticipation of Increasing Number of Income Sources

Advice & Technology: Examining How Consumers Combine Professionals, Online and Other Advice Sources

IQ Insight Module
Trends™ Subscribers Advance Access: January 2021
Available for license as an individual report: February 2021
As consumers want more involvement in their investment decisions, and delegation has decreased to an all-time low, consumer appetite for “seeking input from various sources” has increased to an all-time high. Those who are blending advice from financial professionals and online sources, first research online and then validate with financial professionals. This report explores the reasons for these trends and potential strategies to match these behaviors. The report also looks at the activities consumers are doing online – what is most common, what is growing, what is shrinking, and what devices (mobile vs. computer) they are choosing for specific types of information. For example, in 2020, engagement with online planning tools and calculators declined at the same time we are experiencing a rise in use of mobile across the board. Behaviors by wealth level and age group suggest on-line planning tools may not be keeping up with usage trends in technology. Read more
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The Evolving Way Consumers Are Engaging with Investment Information and Advice and the Role of Technology
Fewer U.S. Households Delegating Investment Decisions to Professionals
Consumers Want Financial Advice, Not Necessarily From Advisors
What Investors Want...
Fidelity TikTok Video Explains Why Mutual Funds Are Like Burritos
What Investors Want: More Involvement, Multiple Sources of Advice; Dip in Consultation of Financial Professionals

Winning with Savers Today: Innovations for Competitive Advantage as COVID-19 Changes Financial Behaviors

Timely Topic Report
Trends™ Subscribers Advance Access: December 2020
Available for license as an individual report: January 2021
COVID-19 has resulted in increased financial actions by consumers. Savings is on the top of the list for many with one in 5 households creating an emergency fund for the first time. This report looks at who is taking action, what they are doing, and the goals for the various segments of savers. Here are a few of the take-aways: Households whose work was affected by the COVID-19 crisis were more likely to have taken actions than households with no work disruption. Gen-X, Millennials and the New Generation have been much more active with financial responses to COVID-19 than the Silents and Boomers. We have classified savers into five segments beyond the traditional age-based categories that combine behavior, attitudes and household finances. Among the findings, "Big Savers" are the most valuable customers today, but "Aspiring Savers - High Potential" are looking to make changes in their financial lives and could be valuable over the long haul. Investment firms have the greatest reach with the Big Savers and banks have it with the Aspiring Savers - High Potential. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
New Financial Actions Sparked by COVID-19 and the Competitive Environment for Capturing Savers
Pandemic Lessons: The Importance of the Savings Hierarchy
HSAs, an adviser favorite, just don’t get much love
The Way We Save: How advisors can ‘win on the saver spectrum’
2021 Opportunities Based on How Americans Save and Ways Financial Services Firms Can Win on the Saver Spectrum

Attitudes & Sentiment: COVID-19 as a Catalyst for Change in Saving, Investing and Advice Solutions

IQ Insight Module
Trends™ Subscribers Advance Access: November 2020
Available for license as an individual report: December 2020
The Hearts & Wallets Attitudes & Sentiment report annually tracks key consumer sentiments, goals and attitudes that are relevant to financial services firms and their strategic decisions. This year, we examine the impact of COVID-19 – how the initial shock and ongoing reactions have changed the consumer mindset and what it means for savings, investing and advice solutions. One in 3 consumers say “the COVID-19 crisis has changed their attitudes towards saving and investing,” and firms should provide appropriate outreach to this group. Nationally, since the onset of the crisis, consumer optimism regarding their financial futures has bounced back for some but not others. Many are setting goals again but are focused on the short term. And, receptivity to advice is warming with a renewed interest in banking, savings solutions and packaged products. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
How Consumers Are Weathering the Storm: Changes in Attitude and Sentiment After the COVID Shock
Hearts & Wallets Study Shows Workers Want More Personalized Financial Advice
How to make your post-covid vacation fit your financial plans
1 in 3 Americans Have Changed Their Attitudes Toward Saving, Investing and Financial Advice
Four Steps to Realizing Your Emergency Savings Goal
Fidelity TikTok Video Explains Why Mutual Funds Are Like Burritos
1 in 3 Americans Say COVID-19 Has Changed Their Attitudes to Saving, Investing and Financial Advice

2020

Financial Fluency: What Consumer Understanding of the Language of Finance Means for Advice, Retirement and Asset Management

Timely Topic Report
Trends™ Subscribers Advance Access: October 2020
Available for license as an individual report: November 2020
The language of investing is complex. Despite all the efforts within the industry to simplify it and make investing concepts more easily understood, we are failing. Investors are still confused - 81% consumers lack financial fluency. This report looks at the language of investing and who does and does not understand it; how workplace plan participants are particularly challenged; and the implications of confusion and the associated opportunities. Read more
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How Lack of Financial Fluency Underscores the Need for Advice and Packaged Solutions
Should 401(k)s require a test for savers to invest outside of target dates?
Lack of Financial Literacy May Deter Retirement Plan Participation
How Avoiding Complex Financial Terms Can Benefit 401k Plans
Consumers Confused Over ‘Passive Investing’ Save Less, Study Says
Plan Fiduciary Financial Literacy: Keeping It Simple
Watch your language: Advisors should adjust to lack of financial fluency by most investors
Most Americans Fail Financial Fluency Investing Quiz; Consumers Who Are Confused over Competing Definitions of “Passive Investing” Save Less, Use Fewer Investment Products

What Older Americans Want From Workplace Investing: Ideas for Improving Advice & Income Products

Fusion Report
Trends™ Subscribers Advance Access: September 2020
Available for license as an individual report: October 2020
Older Americans are looking for help on a broad range of topics, but most depend on retail sources of advice vs. what is offered through the workplace. Find out why. Learn the biggest complaints, suggestions, and possible solutions for bridging the gap between wants and current workplace offerings. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
How Workplace Advice Is Failing Older Americans & What To Do About It
Where financial wellness falls short
Older Americans Want Retail Advice, Rollovers: Study
Hearts & Wallets report finds participants want advice that their employer-sponsored plans simply can't provide
Older Americans More Receptive to Holistic In-Plan Solutions
6 reasons your pre-retiree employees might actually prefer retail advice
Consumers receptive to leaving money in-plan and getting advice from retail providers
Older Americans Give Thumbs Up: Options for In-Plan Income Solutions and Retail Advice

New Needs & New Entrants: Strategic Moves for Next Generation Innovation in Robos & Advice

Timely Topic Report
Trends™ Subscribers Advance Access: August 2020
Available for license as an individual report: September 2020
Fintech and robo-advisor solutions are everywhere. They have dramatically increased their awareness and trial, but as currently structured, they are not capturing the mass-market. Also, digital advice is not just for early adopters as more Americans are seeking resources that enable more control. The thousands of competitors and new entrants, combined with different user profiles, make it difficult to evaluate where the opportunities lie. This report provides the latest information and data on how investors are blending technology and live advice solutions, where the money is going for new entrants and consumer needs that will likely present future opportunities in fintech. Read more
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Disruptive Needs and the Evolving Competitive Landscape
Roboadvisers make slow progress gaining ground with investors
Who actually uses robo advisors? New data reveals surprising answers
Less than one in 10 U.S. households use robo-advisory platforms
Robos Have Attention. But Not Enough of It: Report
Robo Competition Heating Up as More Americans Gain Digital Aptitude
How Robos Are Gaining Traction By Providing Critical Digital Advice
Wealthy Millennials and Experienced Investors: Where Robos Are Gaining Traction and Strategies to Capture the Mass Market

Helping Consumers Navigate Diverse Situations as COVID-19 Evolves: Responses to Uncertainty, Job Loss and Need for Cash

Timely Topic Report
Trends™ Subscribers Advance Access: June 2020
Available for license as an individual report: June 2020
This second COVID-19 tracking supplement examines the pandemic’s impact to health, work, saving investing and advice behaviors, connecting to core fields from Investor Quantitative™ Database. Over 29 million households have 1 or more partners out of work, which has significantly impact consumer’s finances and attitudes. As a result of the extraordinary levels of unemployment, report findings are weighted for unemployment, in addition to age and assets, to ensure that the voices of the unemployed were counted adequately in the national figures. The report covers financial goals, economic concerns, attitudes toward financial advice and advisors, sources of advice, spending, saving, financial responses, and consumer attitudes toward public policy. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
Consumer Needs in the Era of COVID-19: Generating Cash, Taking Action and Seeking Advice
Sizing the Present: Historical Context and Future Trends
Student loans get cheaper, but college is a big question amid COVID-19
Investors to Shops: We Want Better Digital Disclosures
New study focuses on impact pandemic is having on saving, investing and advice behaviors
COVID-19 U.S. Snapshot: Big Dip in Willingness to Fund College; Health Care Biggest Worry for Unemployed

Portrait™ of U.S. Household Wealth 2020: Sizing the Growing Opportunities with Women, Retirees Seeking Income and Emerging Savers

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: May 2020
Available for license as an individual report: June 2020
The annual Portrait™of U.S. Household Wealth gives you the power to size segments of U.S retail investors and understand the demand for solutions in the context of the total market. This sizing report provides new data on consumer households and the assets they control by age, wealth groups, lifestage and generation, drawn from government resources and the Hearts & Wallets Investor Quantitative™ Database. This year's report features market sizing on women, the retirement income market and emerging savers. Read more
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Sizing the Present: Historical Context and Future Trends
Women taking bigger role in family finances, despite men: Report
Retirement-Age Households Show a ‘Chunk or Nothing’ Withdrawal Pattern
Women Say They’re in Charge of Finances, But Male Partners Often Disagree
Here’s why women’s money decisions will shape the future for the U.S.
He Said, She Said: One Third of Coupled Women Say They’re in Charge of Financial Decisions; Only 5% of Male Partners Agree

Explore Concept Test: “Elder Financial Care” aka Periodic vs. Subscription Pricing

EQ Concept Test
Trends™ Subscribers Advance Access: May 2020
Available for license as an individual report: June 2020
“Elder Financial Care” provides insights into the future dynamics of periodic vs. subscription. This concept test provokes price discovery by first presenting two separately priced options with distinct features and then a blended option with ambiguity in payment mechanisms. Segmentation is by desired scope of advice among older, affluent investors who are shopping for advice. Read more
RELATED BRIEFINGS Read Overview REQUEST A PREVIEW
Solutions for Aging Well: From Real Estate to Elder Financial Care

Impact of COVID-19 on Saving, Investing and Advice: Executive Highlights from March 25-30 Tracking Data

Timely Topic Report
Trends™ Subscribers Advance Access: April 2020
Available for license as an individual report: April 2020
This special tracking appendix examines the impacts of the COVID-19 crisis on U.S. consumer finances, attitudes and behaviors. This just-fielded data reveals impacts by generation, asset level, and work and health status. The analysis looks at income and spending cut-backs, changes in goals and financial actions, changes to investment mix and more. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
How the COVID-19 Crisis is Impacting Saving, Investing and Advice
Pandemic Reveals Overwhelming Need for Financial Wellness Programs
Millennials hit hardest in this economy, report says
COVID-19 Financial Woes: Big Drops in Millennials Saving for a Home and Gen Xers Saving for Children’s College

Wants & Pricing: Competition Heats Up as Consumers Seek Multi-Channel Access and Pricing Clarity

IQ Insight Module
Trends™ Subscribers Advance Access: March 2020
Available for license as an individual report: April 2020
Examine pricing trends and the importance of customer wants for firms and financial professionals. In this report, U.S. households rate their top two financial services providers on 27 attributes for 5 key service dimensions and 3 pricing measurements. Satisfaction ratings include customer ratings for the top 24 providers nationally. Top Performer firms have ratings from their customers on top wants distinctly higher than customer ratings of other firms. Read more
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Life After “Free”: Future of Pricing and Competitive Performance on Top Wants
What do women want from their financial advisers? Straight talk, clear explanations, and lower fees, for starters
What Women 50+ Want From Financial Advisers — Much More Than Men
Clients don’t grasp fees, and that’s bad for business
Many Long-term Investors Are Now First-time Financial Advice Seekers
Is it bad that clients don't understand how financial services providers earn money?
Clients Want More Access to Financial Advice Across More Channels
What Are Clients Asking For Today? More Access, More Mobile
Ameriprise Financial Named "Top Performer" in Customer Satisfaction Ratings
Access Demand Across Consumer Touchpoints Escalating for Financial Services Providers

Pain Points & Actions: How Helping on the Biggest Difficulties Can Unleash Multiple Consumer Actions

IQ Insight Module
Trends™ Subscribers Advance Access: February 2020
Available for license as an individual report: March 2020
Understand financial pain points that can shape products and services to support action taking. This report analyzes the level of difficulty consumers have with key financial tasks, rates of seeking help, and actions consumers are taking and plan to take in the future. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
The Domino Effect: Multiple Pain Points, Seeking Help and Taking Action
The Power of Multiples: How to Reduce Financial Pain Points
The Power of Multiples: How to Reduce Financial Pain Points

Attitudes & Sentiment: Consumer Beliefs to Guide Strategic Decisions and New Product Development

IQ Insight Module
Trends™ Subscribers Advance Access: January 2020
Available for license as an individual report: February 2020
Get the full picture on consumer goals, sentiments, concerns and attitudes toward saving and investing to guide strategy and inform decisions. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
What Consumers Care Most About: Now vs. Later & Implications for Business Strategies
Forget Retirement. 39% of Workers Want Help With Student Loans
Debt, Saving & Taxes: Can employers play a role in the management of student loan repayment?
The UN and AARP Team Up for Age-Diverse Workforces
Debt, Saving and Taxes: Role of Employers in Student Loan Repayment, Desire to Save More, and Impact of State and Local Taxes (SALT), New Report

Explore Concept Test: “Home Conversion Mortgage” aka Reverse Mortgage

EQ Concept Test
Trends™ Subscribers Advance Access: January 2020
Available for license as an individual report: February 2020
“Home Conversion Mortgage” aka Reverse Mortgage explores awareness and receptivity to using mortgages for aging in place, employing a disguised name to avoid pre-conceived notions about reverse mortgages. Learn more
RELATED BRIEFINGS REQUEST A PREVIEW
Solutions for Aging Well: From Real Estate to Elder Financial Care

Trust Drivers 2019: Building Retail Investor Trust in the New Choice-Driven Marketplace

Advanced Analytics Report
Trends™ Subscribers Advance Access: November 2019
Available for license as an individual report: November 2019
This report examines key drivers of investor trust 2019, highlighting opportunities for firms to increase low trust and further enhance existing trust. This trust roadmap is build upon a regression analysis that assessed over 90 variables as possible influencers of trust in specific saving, investing and advice relationships. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
Establishing Investor Trust Today
What Builds – or Busts – Investors' Trust?
Investor Trust: Drivers, Builders and Busters
What Really Drives Financial Trust?
How to Improve Trust: Top 10 Investor Trust Drivers, Trust Builders & Busters

Investment Products & Asset Managers: How a Mutual Fund Revival Can Overcome Confusion to Get Consumers Investing Again

IQ Insight Module
Trends™ Subscribers Advance Access: October 2019
Available for license as an individual report: October 2019
This report analyzes U.S. household asset allocation, product types, online brokerage and awareness of asset managers. Learn about the dynamics between high cash and investor confusion. The last third of the report taps into 30 metrics that track asset managers to reveal consumer-reported awareness of shareholder awareness and top performer asset managers. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
Over Their Heads and Holding Cash: Consumer Trends in Investment Products
Getting Consumers Investing Again
Get Consumers Investing Again: $10T Sitting in Cash; Break Through “Double Confusion”

2019

Wealth Transfer & Family Discussions: Growing Generosity, Desire to Discuss, and Benefits of Partner Planning for Retirement

IQ Insight Module
Trends™ Subscribers Advance Access: August 2019
Available for license as an individual report: September 2019
This report analyzes household involvement in inheritances, incidence of small funded trust accounts and impact on a variety of attitudes and wants. Find out what types of family conversations about money are occurring and who is driving them. See quantifiable benefits of partner retirement planning. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
Money Talks: Wealth Transfer, Family Discussions and Partner Planning
Investors Want Help Talking Inheritance. Shops Can Provide: Study
Inheritance plans still a needlessly taboo topic
Great Expectations for Inheritances
Great Expectations for Inheritances; Positive Impacts of Partner Planning in Wealth Transfer

Money Movement: Tap into Consumer Motivations to Drive Trial and Transfers

IQ Insight Module
Trends™ Subscribers Advance Access: July 2019
Available for license as an individual report: August 2019
This report provides actionable insights and greater visibility into transaction dynamics both at origin and destination for a full picture of opportunities and potential threats. Transactions covered include new deposits in new accounts, transfers, rollovers and cashouts from employer plans. Life events and the factors motivating money movement are analyzed. Read more
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Easy and Beyond: Trends in Trial, Rollover and Advice
Money Talks: Wealth Transfer, Family Discussions and Partner Planning
Top Goal of 401k Money Movers: Simplify Finances
Why Do Participants Roll Out of 401(k)s?
Simplification Trend Drives Money Movement as Younger Consumers Take the Lead in Transactions

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Inside Advice® Grid: Consumer Feedback on the Framework That Empowers Consumer Choice

Timely Topic Report
Trends™ Subscribers Advance Access: June 2019
Available for license as an individual report: June 2019
This report is exclusively for Trends Subscribers. It covers consumer trust, pricing and competitive trends by category on Inside Advice® Grid, the framework for classifying advice and guidance experiences developed through Inside Advice® Benchmarking, the industry's most comprehensive benchmarking of advice and guidance experiences, and extensive consumer testing. Availability for license by Selected Report subscribers is expected sometime in H1 2020. Learn more
RELATED BRIEFINGS REQUEST A PREVIEW
Easy and Beyond: Trends in Trial, Rollover and Advice
Busting Robo Myths, Reducing Confusion and Increasing Trust
What Do Domino’s Pizza and Workplace Retirement Plans Have in Common?
Shop Around: Secrets of Success
Market Sizing and 7 Factors Driving Advice Buying During Change
Ringing in the New Year with Tech and Advice Insights
Delivering on the Full Promise of Advice and Guidance

Retirement & Funding: Mix it Up! Calling for Personalized Recipes Blending Part-time Work, Creative Approaches to Real Estate, and New Progress Measures

IQ Insight Module
Trends™ Subscribers Advance Access: May 2019
Available for license as an individual report: June 2019
Trends covered in this report include changes in the age of stopping work, working part-time, the role of real estate as both a big spending type and an asset. The importance of human capital and blending income sources comes to life in a pre/post-retirement spending analysis, metrics on changes in consumer saving behaviors, and discussion of shortcomings of traditional retirement preparedness metrics. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
What Do Domino’s Pizza and Workplace Retirement Plans Have in Common?
Preretirees aren’t being realistic about expenses in retirement—and it’s not just health care
Here’s the Reality About What We’ll Spend in Retirement
Not-Yet-Retirees Miscalculate Retirement Income
The Finance of Longevity
Opportunities for Highly Personal Retirement Income Recipes

Stores & Success Metrics: Redefining Success Measures in a Marketplace of Multiple Relationships and Lower Share of Wallet

IQ Insight Module
Trends™ Subscribers Advance Access: May 2019
Available for license as an individual report: June 2019
This report covers trends in consumer relationships with their saving and investing "stores," or where they "buy" investing and advice. Data include number of relationships, reach and asset share of specific stores, trust, intent to recommend and intent to invest more, overall by store. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
Shop Around: Secrets of Success
Investors Divvy Up Assets Among More Providers, Pushing Shops to Adapt
Edward Jones, Charles Schwab, Morgan Stanley Among Most Trusted by Consumers
Share of Wallet at Leading Financial Services Firms Drops as Multiple Relationships for Consumers at All-Time High
Share of Wallet at Leading Financial Services Firms Drops as Multiple Relationships for Consumers at All-Time High

Explore Exercise: Motivations to Move Cash into Investments

EQ Exercise
Trends™ Subscribers Advance Access: March 2019
Available for license as an individual report: March 2019
This Explore Qualitative™ Report examines the top reasons consumers say they keep cash, and what could motivate them to move cash into investments. It is an Explore Exercise, meaning it is a structured exploration of a topic that is emerging as strategically important to help identify future actions. The series of which this report is part, Shopping for Advice on Aging Gracefully, explores the increase in older consumers moving money, changing needs of an aging population, and industry-level questions about pricing of advice and high levels of cash. The demographic for this series is investors ages 53-70 with >$500K investable assets (>$250K outside workplace) who are actively involved in money movement, segmented by Desired Scope and Service Ranges on Inside Advice® Grid. As with all Explore Qualitative™ Reports, the underlying data in this report are consumer comments. Read more
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Show Me the Money
Consumers Share Six Top Reasons for Keeping a Cash Stash…and What Would Motivate them to Invest
Fear Factor: Shops Work to Get Skittish Savers Comfortable With Investing
Consumers Share Six Top Reasons for Keeping a Cash Stash and What Would Motivate Them to Invest

Income & Net Worth: Ideas to Drive Consumer-centric Innovation by Helping with Personal Headwinds

IQ Insight Module
Trends™ Subscribers Advance Access: March 2019
Available for license as an individual report: May 2019
This section of the IQ Database covers the foundation of household finance. It begins with employment, since the ability to deploy human capital for income in labor markets is the foundation of wealth accumulation for most people. Written for industry practitioners rather than academics, this report uses national statistics to set context, analyzes lifestage, investable asset segments, and specific groups where appropriate, such as households with one or more partners working "gigs," and includes commentary on implications for saving, investing and advice. This report covers spending, by type, and saving, to complete the picture of household budget. Statistics and analysis of debt and real estate round out the picture of consumer household finance. Read more
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Show Me the Money
Brokerage accounts are becoming more popular—here’s when you should open one
Gig Workers Receptive to Financial Advice
Gig workers would welcome some financial advice
How your company may be hurting your retirement savings
Tailoring Financial Advice Solutions to Address Personal Adversities of Diverse Consumer Groups
Tailoring Financial Advice Solutions to Address Personal Adversities of Diverse Consumer Groups

Explore Concept Test: "Financial Advice Menu" and Pricing

EQ Concept Test
Trends™ Subscribers Advance Access: February 2019
Available for license as an individual report: March 2019
This Explore Qualitative™ Report examines how investors want to access and pay for various pieces of financial advice and service. It is an Explore Concept Test, meaning it reveals consumer reactions to a product or service that could be commercialized soon or is newly in-market. The series of which this report is part, Shopping for Advice on Aging Gracefully, explores the increase in older consumers moving money, changing needs of an aging population, and industry-level questions about pricing of advice and high levels of cash. The demographic for this series is investors ages 53-70 with >$500K investable assets (>$250K outside workplace) who are actively involved in money movement, segmented by Desired Scope and Service Ranges on Inside Advice® Grid. As with all Explore Qualitative™ Reports, the underlying data in this report are consumer comments. Read more
RELATED BRIEFINGS RELATED NEWS Read Overview REQUEST A PREVIEW
Market Sizing and 7 Factors Driving Advice Buying During Change
Ringing in the New Year with Tech and Advice Insights
Schwab Exec: Subscription Advice Models 'Underrated'
Pershing Rolls Out New Pricing for RIAs
Financial Advice: Consumers Weigh in on Subscription Pricing, Flat Fees and Other Pricing Options

Portrait™ of U.S. Household Wealth 2019: Market Volatility and the Enduring Value of Consumer Households

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: January 2019
Available for license as an individual report: February 2019
This highly sought-after report is Hearts & Wallets' annual market sizing study. The Portrait Grid™ is the foundation for sizing market opportunities. Gain actionable estimates of households and investable assets for the addressable U.S. retail investor market. Size by lifestage and generation, or with fact-based sizing exercises on personal advice shoppers. This report draws from the Hearts & Wallets IQ Database, which contains consumer buying pattern insights on 45,000 U.S. households, as well as U.S. Census Bureau, Survey of Consumer Finances, Federal Reserve Flow of Funds and Hearts & Wallets analysis. Read more
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Market Sizing and 7 Factors Driving Advice Buying During Change
Here Come The Power Savers
RESPECT for Younger U.S. Households Whose Power Saving Represents over Half Their Total Asset Gains in Past Year

Advice & Technology: Beyond Traditional Market Models, Receptivity to Professional Advice and the Mobile Payments Connection

IQ Insight Module
Trends™ Subscribers Advance Access: November 2018
Available for license as an individual report: December 2018
This report uses the traditional three-point spectrum from self-direction to delegation as a springboard for a deeper examination of consumer behaviors using 15 sources of advice. The analysis at reliance on each source reveals that stated preference and behavior often diverge. The findings quantify "hybrid" users of advice, meaning consumers who use both online and people, tracking growth nationally, and provides current statistics for 36 cohorts of age and investable asset groups. Digging deeper into use of technology, the report tracks 10+ online activities, by computer and mobile. This report analyzes reliance on 15 sources of saving and investment information and advice, and 13 online activities by device. This year's report includes a special section that analyzes the connection between mobile payments and use of mobile for saving, investing and advice. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
Ringing in the New Year with Tech and Advice Insights
The rise of the DIY investor
Do You Take Venmo? Mobile Pay Poised to Disrupt Investment Industry: Report
Fewer Investors Want To Be On Their Own, Study Says
Investors Rely on 401(k) Providers the Most for Financial Advice
Going Solo? Not When It Comes To Investment Advice
More Investors Use Paid Investment Pros, Fewer “Go Solo”; Rich and Young Mostly “Hybrid” Online and Advisors

2018

State of Advice & Guidance: Actionable and Integrated Advice

Inside Advice® Benchmarking
Trends™ Subscribers Advance Access: November 2018
Available for license as an individual report: January 2019
This report presents findings from the latest cycle of Inside Advice® Benchmarking. It includes the popular Top 10 Trends in advice and guidance, a resource for many senior management discussions with key insights, trends and best practices on financial wellness, personalization, pricing and other findings. This report presents aggregated benchmarks by service level and selected analysis of workplace vs. retail. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS Read Overview REQUEST A PREVIEW
The Good, the Bad and the Ways to Create Better Advice Experiences
State of Financial Advice: This benchmarking report tracks top trends and industry best practices
Financial advice differs from retail to workplace
How the ‘Consumer Experience’ Fares in 401k Advice
What Distinguishes The Best Advice?
Annual State of Advice: What Distinguishes the Best Advice, Wide Variations in Recommendations

Portrait™ of U.S. Household Wealth 2018: Essential Building Blocks to Empower Strategy & Prioritization

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: January 2018
Available for license as an individual report: March 2018
Know your market. This highly sought-after annual market sizing provides estimates for current and projected total households and investable assets for the addressable U.S. retail investor market. These essential building blocks help to prioritize initiatives. The analysis draws from government data, Hearts & Wallets Investor Quantitative™ Database fields and expert Hearts & Wallets proprietary analysis. Learn more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS REQUEST A PREVIEW
Sizing for Success
Report Reveals Savings Strategies and Products Needed
Savings Is Decreasing Number of Americans in Lowest Asset Group
Report: U.S. Households Gaining In Investable Assets: The American Dream is alive and well
Drawing A Blueprint For Wealth
American Families with Least and Most Investable Assets Make Strides Over Past Four Years
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