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Reports

Find the Reports that apply Hearts & Wallets' best thinking to whatever you are working on. Choose IQ Reports from the Investor Quantitative™ Database, EQ Reports from Explore Qualitative™ Series, State of Advice & Guidance Report from Inside Advice® Benchmarking, or Portrait of U.S. Household Wealth Report. 

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Retirement and aging

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2021

NEW Retirement & Funding: Ideas for Enhancing Advice as Income Sources Evolve and Target Dates Move Younger

IQ Insight Module
Trends™ Subscribers Advance Access: February 2021
Availability for license as an individual report: March 2021
The past year has many investors rethinking their plans. This report explores changes in target retirement ages; aspirations and reality for income replacement rates and the importance of advice; anticipated sources of retirement income for those approaching retirement compared to actual sources for those already retired; and a profile of the "Aspire to Retire by 55" group. Key Findings Include: - Even as more households want to “work full time as long as health permits,” target retirement dates are moving younger. - Ambitions for replacement rates have increased, but assets-to-income ratios show most people are still very unprepared for the end of full-time work. - Future retirees anticipate combining more sources of income than current retirees. The more income sources consumers have, the more value they see in paying for advice. - More households report participating in an employer-sponsored retirement plan. More generous matches increase overall household saving rate, especially at lower income levels. Saving into employer plans is up. - There are about 11M households in the “Aspire to Retire by 55” design target. Well positioned in some ways, these households need help to achieve this goal. Learn more
RELATED BRIEFINGS ORDER
Retirement Resurgence and What It Means for Your Firm: Younger Target Dates, More Income Sources and the Value of Advice

NEW Advice & Technology: Examining How Consumers Combine Professionals, Online and Other Advice Sources

IQ Insight Module
Trends™ Subscribers Advance Access: January 2021
Availability for license as an individual report: February 2021
As consumers want more involvement in their investment decisions, and delegation has decreased to an all-time low, consumer appetite for “seeking input from various sources” has increased to an all-time high. Those who are blending advice from financial professionals and online sources, first research online and then validate with financial professionals. This report explores the reasons for these trends and potential strategies to match these behaviors. The report also looks at the activities consumers are doing online – what is most common, what is growing, what is shrinking, and what devices (mobile vs. computer) they are choosing for specific types of information. For example, in 2020, engagement with online planning tools and calculators declined at the same time we are experiencing a rise in use of mobile across the board. Behaviors by wealth level and age group suggest on-line planning tools may not be keeping up with usage trends in technology. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
The Evolving Way Consumers Are Engaging with Investment Information and Advice and the Role of Technology
Fewer U.S. Households Delegating Investment Decisions to Professionals
Consumers Want Financial Advice, Not Necessarily From Advisors
What Investors Want...
What Investors Want: More Involvement, Multiple Sources of Advice; Dip in Consultation of Financial Professionals

2020

NEW Winning with Savers Today: Innovations for Competitive Advantage as COVID-19 Changes Financial Behaviors

Timely Topic Report
Trends™ Subscribers Advance Access: December 2020
Availability for license as an individual report: January 2021
COVID-19 has resulted in increased financial actions by consumers. Savings is on the top of the list for many with one in 5 households creating an emergency fund for the first time. This report looks at who is taking action, what they are doing, and the goals for the various segments of savers. Here are a few of the take-aways: Households whose work was affected by the COVID-19 crisis were more likely to have taken actions than households with no work disruption. Gen-X, Millennials and the New Generation have been much more active with financial responses to COVID-19 than the Silents and Boomers. We have classified savers into five segments beyond the traditional age-based categories that combine behavior, attitudes and household finances. Among the findings, "Big Savers" are the most valuable customers today, but "Aspiring Savers - High Potential" are looking to make changes in their financial lives and could be valuable over the long haul. Investment firms have the greatest reach with the Big Savers and banks have it with the Aspiring Savers - High Potential. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
New Financial Actions Sparked by COVID-19 and the Competitive Environment for Capturing Savers
Pandemic Lessons: The Importance of the Savings Hierarchy
HSAs, an adviser favorite, just don’t get much love
The Way We Save: How advisors can ‘win on the saver spectrum’
2021 Opportunities Based on How Americans Save and Ways Financial Services Firms Can Win on the Saver Spectrum

NEW Attitudes & Sentiment: COVID-19 as a Catalyst for Change in Saving, Investing and Advice Solutions

IQ Insight Module
Trends™ Subscribers Advance Access: November 2020
Availability for license as an individual report: December 2020
The Hearts & Wallets Attitudes & Sentiment report annually tracks key consumer sentiments, goals and attitudes that are relevant to financial services firms and their strategic decisions. This year, we examine the impact of COVID-19 – how the initial shock and ongoing reactions have changed the consumer mindset and what it means for savings, investing and advice solutions. One in 3 consumers say “the COVID-19 crisis has changed their attitudes towards saving and investing,” and firms should provide appropriate outreach to this group. Nationally, since the onset of the crisis, consumer optimism regarding their financial futures has bounced back for some but not others. Many are setting goals again but are focused on the short term. And, receptivity to advice is warming with a renewed interest in banking, savings solutions and packaged products. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
How Consumers Are Weathering the Storm: Changes in Attitude and Sentiment After the COVID Shock
Hearts & Wallets Study Shows Workers Want More Personalized Financial Advice
How to make your post-covid vacation fit your financial plans
1 in 3 Americans Have Changed Their Attitudes Toward Saving, Investing and Financial Advice
Four Steps to Realizing Your Emergency Savings Goal
1 in 3 Americans Say COVID-19 Has Changed Their Attitudes to Saving, Investing and Financial Advice

NEW Financial Fluency: What Consumer Understanding of the Language of Finance Means for Advice, Retirement and Asset Management

Timely Topic Report
Trends™ Subscribers Advance Access: October 2020
Availability for license as an individual report: November 2020
The language of investing is complex. Despite all the efforts within the industry to simplify it and make investing concepts more easily understood, we are failing. Investors are still confused - 81% consumers lack financial fluency. This report looks at the language of investing and who does and does not understand it; how workplace plan participants are particularly challenged; and the implications of confusion and the associated opportunities. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
How Lack of Financial Fluency Underscores the Need for Advice and Packaged Solutions
Should 401(k)s require a test for savers to invest outside of target dates?
Lack of Financial Literacy May Deter Retirement Plan Participation
How Avoiding Complex Financial Terms Can Benefit 401k Plans
Consumers Confused Over ‘Passive Investing’ Save Less, Study Says
Plan Fiduciary Financial Literacy: Keeping It Simple
Watch your language: Advisors should adjust to lack of financial fluency by most investors
Most Americans Fail Financial Fluency Investing Quiz; Consumers Who Are Confused over Competing Definitions of “Passive Investing” Save Less, Use Fewer Investment Products

NEW What Older Americans Want From Workplace Investing: Ideas for Improving Advice & Income Products

Fusion Report
Trends™ Subscribers Advance Access: September 2020
Availability for license as an individual report: October 2020
Older Americans are looking for help on a broad range of topics, but most depend on retail sources of advice vs. what is offered through the workplace. Find out why. Learn the biggest complaints, suggestions, and possible solutions for bridging the gap between wants and current workplace offerings. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
How Workplace Advice Is Failing Older Americans & What To Do About It
Older Americans Want Retail Advice, Rollovers: Study
Hearts & Wallets report finds participants want advice that their employer-sponsored plans simply can't provide
Older Americans More Receptive to Holistic In-Plan Solutions
6 reasons your pre-retiree employees might actually prefer retail advice
Consumers receptive to leaving money in-plan and getting advice from retail providers
Older Americans Give Thumbs Up: Options for In-Plan Income Solutions and Retail Advice

New Needs & New Entrants: Strategic Moves for Next Generation Innovation in Robos & Advice

IQ Timely Topic
Trends™ Subscribers Advance Access: August 2020
Availability for license as an individual report: September 2020
Fintech and robo-advisor solutions are everywhere. They have dramatically increased their awareness and trial, but as currently structured, they are not capturing the mass-market. Also, digital advice is not just for early adopters as more Americans are seeking resources that enable more control. The thousands of competitors and new entrants, combined with different user profiles, make it difficult to evaluate where the opportunities lie. This report provides the latest information and data on how investors are blending technology and live advice solutions, where the money is going for new entrants and consumer needs that will likely present future opportunities in fintech. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Disruptive Needs and the Evolving Competitive Landscape
Roboadvisers make slow progress gaining ground with investors
Who actually uses robo advisors? New data reveals surprising answers
Less than one in 10 U.S. households use robo-advisory platforms
Robos Have Attention. But Not Enough of It: Report
Robo Competition Heating Up as More Americans Gain Digital Aptitude
How Robos Are Gaining Traction By Providing Critical Digital Advice
Wealthy Millennials and Experienced Investors: Where Robos Are Gaining Traction and Strategies to Capture the Mass Market

Timely Topic Helping Consumers Navigate Diverse Situations as COVID-19 Evolves: Responses to Uncertainty, Job Loss and Need for Cash

IQ Timely Topic
Trends™ Subscribers Advance Access: June 2020
Availability for license as an individual report: June 2020
This second COVID-19 tracking supplement examines the pandemic’s impact to health, work, saving investing and advice behaviors, connecting to core fields from Investor Quantitative™ Database. Over 29 million households have 1 or more partners out of work, which has significantly impact consumer’s finances and attitudes. As a result of the extraordinary levels of unemployment, report findings are weighted for unemployment, in addition to age and assets, to ensure that the voices of the unemployed were counted adequately in the national figures. The report covers financial goals, economic concerns, attitudes toward financial advice and advisors, sources of advice, spending, saving, financial responses, and consumer attitudes toward public policy. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Consumer Needs in the Era of COVID-19: Generating Cash, Taking Action and Seeking Advice
Sizing the Present: Historical Context and Future Trends
Student loans get cheaper, but college is a big question amid COVID-19
New study focuses on impact pandemic is having on saving, investing and advice behaviors
COVID-19 U.S. Snapshot: Big Dip in Willingness to Fund College; Health Care Biggest Worry for Unemployed

Portrait™ of U.S. Household Wealth: Sizing the Growing Opportunities with Women, Retirees Seeking Income and Emerging Savers

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: May 2020
Availability for license as an individual report: June 2020
The annual Portrait™of U.S. Household Wealth gives you the power to size segments of U.S retail investors and understand the demand for solutions in the context of the total market. This sizing report provides new data on consumer households and the assets they control by age, wealth groups, lifestage and generation, drawn from government resources and the Hearts & Wallets Investor Quantitative™ Database. This year's report features market sizing on women, the retirement income market and emerging savers. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Sizing the Present: Historical Context and Future Trends
Women taking bigger role in family finances, despite men: Report
Retirement-Age Households Show a ‘Chunk or Nothing’ Withdrawal Pattern
Women Say They’re in Charge of Finances, But Male Partners Often Disagree
He Said, She Said: One Third of Coupled Women Say They’re in Charge of Financial Decisions; Only 5% of Male Partners Agree

Explore Concept Test: “Elder Financial Care” aka Periodic vs. Subscription Pricing

EQ Concept Test
Trends™ Subscribers Advance Access: May 2020
Availability for license as an individual report: June 2020
“Elder Financial Care” provides insights into the future dynamics of periodic vs. subscription. This concept test provokes price discovery by first presenting two separately priced options with distinct features and then a blended option with ambiguity in payment mechanisms. Segmentation is by desired scope of advice among older, affluent investors who are shopping for advice. Read more
RELATED BRIEFINGS ORDER
Solutions for Aging Well: From Real Estate to Elder Financial Care

Timely Topic Impact of COVID-19 on Saving, Investing and Advice: Executive Highlights from March 25-30 Tracking Data

IQ Timely Topic
Trends™ Subscribers Advance Access: April 2020
Availability for license as an individual report: April 2020
This special tracking appendix examines the impacts of the COVID-19 crisis on U.S. consumer finances, attitudes and behaviors. This just-fielded data reveals impacts by generation, asset level, and work and health status. The analysis looks at income and spending cut-backs, changes in goals and financial actions, changes to investment mix and more. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
How the COVID-19 Crisis is Impacting Saving, Investing and Advice
Pandemic Reveals Overwhelming Need for Financial Wellness Programs
Millennials hit hardest in this economy, report says
COVID-19 Financial Woes: Big Drops in Millennials Saving for a Home and Gen Xers Saving for Children’s College

Wants & Pricing: Competition Heats Up as Consumers Seek Multi-Channel Access and Pricing Clarity

IQ Insight Module
Trends™ Subscribers Advance Access: March 2020
Availability for license as an individual report: April 2020
Examine pricing trends and the importance of customer wants for firms and financial professionals. In this report, U.S. households rate their top two financial services providers on 27 attributes for 5 key service dimensions and 3 pricing measurements. Satisfaction ratings include customer ratings for the top 24 providers nationally. Top Performer firms have ratings from their customers on top wants distinctly higher than customer ratings of other firms. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Life After “Free”: Future of Pricing and Competitive Performance on Top Wants
What do women want from their financial advisers? Straight talk, clear explanations, and lower fees, for starters
What Women 50+ Want From Financial Advisers — Much More Than Men
Clients don’t grasp fees, and that’s bad for business
Many Long-term Investors Are Now First-time Financial Advice Seekers
Is it bad that clients don't understand how financial services providers earn money?
Clients Want More Access to Financial Advice Across More Channels
What Are Clients Asking For Today? More Access, More Mobile
Ameriprise Financial Named "Top Performer" in Customer Satisfaction Ratings
Access Demand Across Consumer Touchpoints Escalating for Financial Services Providers

Pain Points & Actions: How Helping on the Biggest Difficulties Can Unleash Multiple Consumer Actions

IQ Insight Module
Trends™ Subscribers Advance Access: February 2020
Availability for license as an individual report: March 2020
Understand financial pain points that can shape products and services to support action taking. This report analyzes the level of difficulty consumers have with key financial tasks, rates of seeking help, and actions consumers are taking and plan to take in the future. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
The Domino Effect: Multiple Pain Points, Seeking Help and Taking Action
The Power of Multiples: How to Reduce Financial Pain Points
The Power of Multiples: How to Reduce Financial Pain Points

Attitudes & Sentiment: Consumer Beliefs to Guide Strategic Decisions and New Product Development

IQ Insight Module
Trends™ Subscribers Advance Access: January 2020
Availability for license as an individual report: February 2020
Get the full picture on consumer goals, sentiments, concerns and attitudes toward saving and investing to guide strategy and inform decisions. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
What Consumers Care Most About: Now vs. Later & Implications for Business Strategies
Forget Retirement. 39% of Workers Want Help With Student Loans
Debt, Saving & Taxes: Can employers play a role in the management of student loan repayment?
The UN and AARP Team Up for Age-Diverse Workforces
Debt, Saving and Taxes: Role of Employers in Student Loan Repayment, Desire to Save More, and Impact of State and Local Taxes (SALT), New Report

Explore Concept Test: “Home Conversion Mortgage” aka Reverse Mortgage

EQ Concept Test
Trends™ Subscribers Advance Access: January 2020
Availability for license as an individual report: February 2020
“Home Conversion Mortgage” aka Reverse Mortgage explores awareness and receptivity to using mortgages for aging in place, employing a disguised name to avoid pre-conceived notions about reverse mortgages. Learn more
RELATED BRIEFINGS ORDER
Solutions for Aging Well: From Real Estate to Elder Financial Care

2019

Trust Drivers 2019: Building Retail Investor Trust in the New Choice-Driven Marketplace

IQ Timely Topic
Trends™ Subscribers Advance Access: November 2019
Availability for license as an individual report: November 2019
This report examines key drivers of investor trust 2019, highlighting opportunities for firms to increase low trust and further enhance existing trust. This trust roadmap is build upon a regression analysis that assessed over 90 variables as possible influencers of trust in specific saving, investing and advice relationships. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Establishing Investor Trust Today
What Builds – or Busts – Investors' Trust?
Investor Trust: Drivers, Builders and Busters
What Really Drives Financial Trust?
How to Improve Trust: Top 10 Investor Trust Drivers, Trust Builders & Busters

Investment Products & Asset Managers: How a Mutual Fund Revival Can Overcome Confusion to Get Consumers Investing Again

IQ Insight Module
Trends™ Subscribers Advance Access: October 2019
Availability for license as an individual report: October 2019
This report analyzes U.S. household asset allocation, product types, online brokerage and awareness of asset managers. Learn about the dynamics between high cash and investor confusion. The last third of the report taps into 30 metrics that track asset managers to reveal consumer-reported awareness of shareholder awareness and top performer asset managers. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Over Their Heads and Holding Cash: Consumer Trends in Investment Products
Getting Consumers Investing Again
Get Consumers Investing Again: $10T Sitting in Cash; Break Through “Double Confusion”

Wealth Transfer & Family Discussions: Growing Generosity, Desire to Discuss, and Benefits of Partner Planning for Retirement

IQ Timely Topic
Trends™ Subscribers Advance Access: August 2019
Availability for license as an individual report: September 2019
This report analyzes household involvement in inheritances, incidence of small funded trust accounts and impact on a variety of attitudes and wants. Find out what types of family conversations about money are occurring and who is driving them. See quantifiable benefits of partner retirement planning. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Money Talks: Wealth Transfer, Family Discussions and Partner Planning
Investors Want Help Talking Inheritance. Shops Can Provide: Study
Inheritance plans still a needlessly taboo topic
Great Expectations for Inheritances
Great Expectations for Inheritances; Positive Impacts of Partner Planning in Wealth Transfer

Money Movement: Tap into Consumer Motivations to Drive Trial and Transfers

IQ Insight Module
Trends™ Subscribers Advance Access: July 2019
Availability for license as an individual report: August 2019
This report provides actionable insights and greater visibility into transaction dynamics both at origin and destination for a full picture of opportunities and potential threats. Transactions covered include new deposits in new accounts, transfers, rollovers and cashouts from employer plans. Life events and the factors motivating money movement are analyzed. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Easy and Beyond: Trends in Trial, Rollover and Advice
Money Talks: Wealth Transfer, Family Discussions and Partner Planning
Top Goal of 401k Money Movers: Simplify Finances
Why Do Participants Roll Out of 401(k)s?
Simplification Trend Drives Money Movement as Younger Consumers Take the Lead in Transactions
Simplification Trend Drives Money Movement as Younger Consumers Take the Lead in Transactions

Inside Advice® Grid: Consumer Feedback on the Framework That Empowers Consumer Choice

Timely Topic Report
Trends™ Subscribers Advance Access: June 2019
Availability for license as an individual report: June 2019
This report is exclusively for Trends Subscribers. It covers consumer trust, pricing and competitive trends by category on Inside Advice® Grid, the framework for classifying advice and guidance experiences developed through Inside Advice® Benchmarking, the industry's most comprehensive benchmarking of advice and guidance experiences, and extensive consumer testing. Availability for license by Selected Report subscribers is expected sometime in H1 2020. Learn more
RELATED BRIEFINGS ORDER
Easy and Beyond: Trends in Trial, Rollover and Advice
Busting Robo Myths, Reducing Confusion and Increasing Trust
What Do Domino’s Pizza and Workplace Retirement Plans Have in Common?
Shop Around: Secrets of Success
Market Sizing and 7 Factors Driving Advice Buying During Change
Ringing in the New Year with Tech and Advice Insights
Delivering on the Full Promise of Advice and Guidance

Retirement & Funding: Mix it Up! Calling for Personalized Recipes Blending Part-time Work, Creative Approaches to Real Estate, and New Progress Measures

IQ Insight Module
Trends™ Subscribers Advance Access: May 2019
Availability for license as an individual report: June 2019
Trends covered in this report include changes in the age of stopping work, working part-time, the role of real estate as both a big spending type and an asset. The importance of human capital and blending income sources comes to life in a pre/post-retirement spending analysis, metrics on changes in consumer saving behaviors, and discussion of shortcomings of traditional retirement preparedness metrics. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
What Do Domino’s Pizza and Workplace Retirement Plans Have in Common?
Preretirees aren’t being realistic about expenses in retirement—and it’s not just health care
Here’s the Reality About What We’ll Spend in Retirement
Not-Yet-Retirees Miscalculate Retirement Income
The Finance of Longevity
Opportunities for Highly Personal Retirement Income Recipes

Stores & Success Metrics: Redefining Success Measures in a Marketplace of Multiple Relationships and Lower Share of Wallet

IQ Insight Module
Trends™ Subscribers Advance Access: May 2019
Availability for license as an individual report: June 2019
This report covers trends in consumer relationships with their saving and investing "stores," or where they "buy" investing and advice. Data include number of relationships, reach and asset share of specific stores, trust, intent to recommend and intent to invest more, overall by store. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Shop Around: Secrets of Success
Investors Divvy Up Assets Among More Providers, Pushing Shops to Adapt
Edward Jones, Charles Schwab, Morgan Stanley Among Most Trusted by Consumers
Share of Wallet at Leading Financial Services Firms Drops as Multiple Relationships for Consumers at All-Time High
Share of Wallet at Leading Financial Services Firms Drops as Multiple Relationships for Consumers at All-Time High

Explore Exercise: Motivations to Move Cash into Investments

EQ Exercise
Trends™ Subscribers Advance Access: March 2019
Availability for license as an individual report: March 2019
This Explore Qualitative™ Report examines the top reasons consumers say they keep cash, and what could motivate them to move cash into investments. It is an Explore Exercise, meaning it is a structured exploration of a topic that is emerging as strategically important to help identify future actions. The series of which this report is part, Shopping for Advice on Aging Gracefully, explores the increase in older consumers moving money, changing needs of an aging population, and industry-level questions about pricing of advice and high levels of cash. The demographic for this series is investors ages 53-70 with >$500K investable assets (>$250K outside workplace) who are actively involved in money movement, segmented by Desired Scope and Service Ranges on Inside Advice® Grid. As with all Explore Qualitative™ Reports, the underlying data in this report are consumer comments. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Show Me the Money
Consumers Share Six Top Reasons for Keeping a Cash Stash…and What Would Motivate them to Invest
Fear Factor: Shops Work to Get Skittish Savers Comfortable With Investing
Consumers Share Six Top Reasons for Keeping a Cash Stash and What Would Motivate Them to Invest

Income & Net Worth: Ideas to Drive Consumer-centric Innovation by Helping with Personal Headwinds

IQ Insight Module
Trends™ Subscribers Advance Access: March 2019
Availability for license as an individual report: May 2019
This section of the IQ Database covers the foundation of household finance. It begins with employment, since the ability to deploy human capital for income in labor markets is the foundation of wealth accumulation for most people. Written for industry practitioners rather than academics, this report uses national statistics to set context, analyzes lifestage, investable asset segments, and specific groups where appropriate, such as households with one or more partners working "gigs," and includes commentary on implications for saving, investing and advice. This report covers spending, by type, and saving, to complete the picture of household budget. Statistics and analysis of debt and real estate round out the picture of consumer household finance. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Show Me the Money
Brokerage accounts are becoming more popular—here’s when you should open one
Gig Workers Receptive to Financial Advice
Gig workers would welcome some financial advice
How your company may be hurting your retirement savings
Tailoring Financial Advice Solutions to Address Personal Adversities of Diverse Consumer Groups
Tailoring Financial Advice Solutions to Address Personal Adversities of Diverse Consumer Groups

Explore Concept Test: "Financial Advice Menu" and Pricing

EQ Concept Test
Trends™ Subscribers Advance Access: February 2019
Availability for license as an individual report: March 2019
This Explore Qualitative™ Report examines how investors want to access and pay for various pieces of financial advice and service. It is an Explore Concept Test, meaning it reveals consumer reactions to a product or service that could be commercialized soon or is newly in-market. The series of which this report is part, Shopping for Advice on Aging Gracefully, explores the increase in older consumers moving money, changing needs of an aging population, and industry-level questions about pricing of advice and high levels of cash. The demographic for this series is investors ages 53-70 with >$500K investable assets (>$250K outside workplace) who are actively involved in money movement, segmented by Desired Scope and Service Ranges on Inside Advice® Grid. As with all Explore Qualitative™ Reports, the underlying data in this report are consumer comments. Read more
RELATED BRIEFINGS RELATED NEWS ORDER
Market Sizing and 7 Factors Driving Advice Buying During Change
Ringing in the New Year with Tech and Advice Insights
Schwab Exec: Subscription Advice Models 'Underrated'
Pershing Rolls Out New Pricing for RIAs
Financial Advice: Consumers Weigh in on Subscription Pricing, Flat Fees and Other Pricing Options

Wants & Pricing: How Top Performers Crack the Code to Get Customer Wants Right

IQ Insight Module
Trends™ Subscribers Advance Access: February 2019
Availability for license as an individual report: April 2019
This report covers 25+ "wants," or the service dimensions consumers expect from their stores, and 10 wants from financial professionals, nationally, by lifestage and investable asset segments. Satisfaction ratings for the 20+ biggest stores result in Top Performer designations for those stores who outperform the pack. This report covers consumer awareness of pricing, pricing mechanisms, and to the extent possible, amounts as perceived by consumers, showing that flat fee pricing is gaining momentum in specific areas. Grounded in the belief that consumers should be able to buy what they want (hence the name of this section of IQ Database), this report also includes a fascinating analysis of how consumers who pay financial professionals fees differ from consumers who receive "free" advice. Read more
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The Power of Love
Top Performing Financial Firms According to Clients
At Wells Fargo, Cost Cuts and Shrinking Revenues
In the Middle of its “Rough Patch,” Here’s How Consumers Rate Wells Fargo Advisors
Customers of Financial Services Firms Rate the Top Performers
Customers of Financial Services Firms Rate the Top Performers; Reveal Their Top Wants from Financial Firms and Professionals

Portrait™ of U.S. Household Wealth: Market Volatility and the Enduring Value of Consumer Households

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: January 2019
Availability for license as an individual report: February 2019
This highly sought-after report is Hearts & Wallets' annual market sizing study. The Portrait Grid™ is the foundation for sizing market opportunities. Gain actionable estimates of households and investable assets for the addressable U.S. retail investor market. Size by lifestage and generation, or with fact-based sizing exercises on personal advice shoppers. This report draws from the Hearts & Wallets IQ Database, which contains consumer buying pattern insights on 45,000 U.S. households, as well as U.S. Census Bureau, Survey of Consumer Finances, Federal Reserve Flow of Funds and Hearts & Wallets analysis. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Market Sizing and 7 Factors Driving Advice Buying During Change
Here Come The Power Savers
RESPECT for Younger U.S. Households Whose Power Saving Represents over Half Their Total Asset Gains in Past Year

2018

Advice & Technology: Beyond Traditional Market Models, Receptivity to Professional Advice and the Mobile Payments Connection

IQ Insight Module
Trends™ Subscribers Advance Access: November 2018
Availability for license as an individual report: December 2018
This report uses the traditional three-point spectrum from self-direction to delegation as a springboard for a deeper examination of consumer behaviors using 15 sources of advice. The analysis at reliance on each source reveals that stated preference and behavior often diverge. The findings quantify "hybrid" users of advice, meaning consumers who use both online and people, tracking growth nationally, and provides current statistics for 36 cohorts of age and investable asset groups. Digging deeper into use of technology, the report tracks 10+ online activities, by computer and mobile. This report analyzes reliance on 15 sources of saving and investment information and advice, and 13 online activities by device. This year's report includes a special section that analyzes the connection between mobile payments and use of mobile for saving, investing and advice. Read more
RELATED BRIEFINGS RELATED NEWS RELATED PRESS ORDER
Ringing in the New Year with Tech and Advice Insights
The rise of the DIY investor
Do You Take Venmo? Mobile Pay Poised to Disrupt Investment Industry: Report
Fewer Investors Want To Be On Their Own, Study Says
Investors Rely on 401(k) Providers the Most for Financial Advice
Going Solo? Not When It Comes To Investment Advice
More Investors Use Paid Investment Pros, Fewer “Go Solo”; Rich and Young Mostly “Hybrid” Online and Advisors

State of Advice & Guidance: Actionable and Integrated Advice

Inside Advice® Benchmarking
Trends™ Subscribers Advance Access: November 2018
Availability for license as an individual report: January 2019
This report presents findings from the latest cycle of Inside Advice® Benchmarking. It includes the popular Top 10 Trends in advice and guidance, a resource for many senior management discussions with key insights, trends and best practices on financial wellness, personalization, pricing and other findings. This report presents aggregated benchmarks by service level and selected analysis of workplace vs. retail. Read more
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The Good, the Bad and the Ways to Create Better Advice Experiences
State of Financial Advice: This benchmarking report tracks top trends and industry best practices
Financial advice differs from retail to workplace
How the ‘Consumer Experience’ Fares in 401k Advice
What Distinguishes The Best Advice?
Annual State of Advice: What Distinguishes the Best Advice, Wide Variations in Recommendations

Attitudes & Sentiment: Goal-Centric Consumers, the Advisory Relationship and Dreams of Retirement

IQ Insight Module
Trends™ Subscribers Advance Access: October 2018
Availability for license as an individual report: November 2018
This report begins with consumer sentiment, including feelings about financial future, perceived experience with investing, and risk tolerance, analyzing trends over time and by lifetage and investable asset segments. The report analyzes 14 goals ranging all aspects of life financial and investing goals, and 12 financial and political concerns. The analysis of current year results for 17 of the 43 attitudes tracked at different points over the 10-year history of IQ Database, covers employment and retirement, service-pricing, engagement, saving and spending, banking and insurance. Particular focus is given to crosstabs and competitive analysis of "I understand what a financial advisor does," a new attitude on debt and the frequently requested refresh of the attitude "I like to bank and invest at the same firm." Read more
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Mind the Advice Gap
Measuring The Value, And Costs, Of Financial Advice
Retirement Cash-Outs a Growing Problem, Reports Show
Top Trends in Consumer Attitudes in 2018: The Link Between Understanding What Advice Is and Seeing Value in Paying for Professional Help

Pain Points & Actions: Insights to Address Large Advice Gaps by Reaching Consumers With Unmet Needs

IQ Insight Module
Trends™ Subscribers Advance Access: October 2018
Availability for license as an individual report: October 2018
This report analyzes current year difficulty with 20 of the 26 tasks tracked at different points over the 10-year history of the IQ Database, highlighting the most important observations by lifestage and investable assets groups. These same tasks are tracked as reasons for seeking help, where the difference between the difficulty and seeking help is the advice gap. This report also examines selected tasks by store, providing interesting competitive insights that provide inspiration for further individualized competitive analysis in Hearts & Wallets interactive software IQ Dataminer. Read more
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Mind the Advice Gap
Scary financial tasks make most people run the other way
Consumers ‘More Confused Than Ever’ By Financial Planning
Hearts & Wallets: Narrow TDF vintages restricting sales
Investors Don’t Seek Help With Difficult Financial Tasks: Study
Bridging the Big Advice Gaps
Big Advice Gaps: When Financial Tasks Are Difficult, Consumers Don’t Seek Help

Investment Products & Asset Managers: Building Product Relevancy Through Customer Insights

IQ Insight Module
Trends™ Subscribers Advance Access: August 2018
Availability for license as an individual report: September 2018
This report analyzes consumer awareness and behaviors for both asset class allocations and ownership of investment product types. It includes trended data on penetration rates of different product types as well as consumer-reported estimates for how much of their portfolios are in each product type. This report covers online brokerage ownership and consumer-report trading behaviors. The final third of this report analyzes consumer-reported ownership by mutual fund manager, including consumers who are sure they are shareholders in each manager's products as well as consumers who think they might be, and then profiles households who report they are "definitely" shareholders of Fidelity, Vanguard, American Funds, J.P. Morgan and Franklin Templeton mutual funds. Read more
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Mission Possible: Making Investment Products Exciting Again
1 in 5 Investors Can’t Name the Funds They Own: Report
Fidelity, Vanguard have greatest name recognition among consumers
Investments? One in Five Can’t Name Products Owned or Firms Behind Them
Fidelity and Vanguard Lead in Shareholder Awareness in Investment Products and Asset Managers Metrics Report

Money Movement: Insights to Outsmart the Competition as New Accounts are on the Rise

IQ Insight Module
Trends™ Subscribers Advance Access: July 2018
Availability for license as an individual report: August 2018
Hone competitive strategies and product development with a multidimensional view of money movement. Go beyond firm proprietary system data to gain greater visibility into transaction number and activity – both completed and being considered – for new and existing relationships. Identify transaction movement sources and destinations, amounts, timing and motivating factors by firm. Read more
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Moneyball: Insights to Outsmart the Competition in Money Movement
B of A Merrill, Fidelity Lead the Pack With 401(k) Rollovers: Survey
New Wealth, New Relationships Fuel Today's Money-Movement
Money Movement Up, Especially in New Accounts with New Deposits; Half of Transactions Involve New Relationships

Explore Qualitative™ Accumulators: Talking Finance With Friends: Insights into Disruptive Trends in Savings, Digital Advice and Asset Management

Explore Qualitative™ Series
Trends™ Subscribers Advance Access: June 2018
Availability for license as an individual report: July 2018
Gain insight into how friends influence investing decisions and use of social technology for investing and saving ideas. Learn how asset managers can gain relevance. Tap into disruptive trends with product concept tests on savings and digital advice. Learn more
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Solo or Better Together: Friends & Finance
What’s in a Name? Investors Say Not Much
Fidelity and Vanguard top the charts for investor awareness
Adieu, Taboo: Friends Are Talking To Friends About Money
What’s in a Name? Investors Say Not Much
Fidelity and Vanguard Lead in Shareholder Awareness in Investment Products and Asset Managers Metrics Report

Retirement & Funding: Building Informed Expectations about Sources of Income in Retirement

IQ Insight Module
Trends™ Subscribers Advance Access: May 2018
Availability for license as an individual report: June 2018
Gain insight into yet-to-retire consumers and their expectations for work and source of income in contrast to Post-Retirees. Learn what really matters in advice, the role of employer-sponsored plans, and ways to measure progress toward retirement. Learn more
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Expectations vs. Realities of Retirement & Funding
How seniors are redefining retirement
Looking for steady retirement income? There’s hope for a simpler, cheaper way
'Quiet' Retirement Income Sources Screaming for Attention
Pre-Retirees More Concerned About Falling Short in Retirement
Major Discrepancy Between Retirement Income Expectations Versus Reality
Could This Reduce Our Retirement Income Anxiety?
Surprises in Retirement Income: Overlooked and Coveted Nest Eggs
Brokerage Accounts, Dividends Critical Sources of Retirement Income
Income Needs Will Force People To Work Into Retirement, Study Says
Surprises in Retirement Income: Overlooked and Coveted Nest Eggs

Income & Net Worth: Thirst for Liquidity and Other Actionable Surprises in Human Capital and Household Finance

IQ Insight Module
Trends™ Subscribers Advance Access: March 2018
Availability for license as an individual report: May 2018
Gain a complete understanding of consumer wealth with this report. Learn actionable insights into the top consumer needs in household finance -- from a thirst for capital liquidity to funding education, healthcare and unexpected expenses -- to shape advice and guidance, new products and go-to-market strategies. Learn more
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Actionable Surprises in Household Finance
An increasing number of savers are rejecting retirement accounts in favor of these investments
Workers Divert 401(k) Savings to Brokerages, Banks: Report
Americans Looking For Liquidity, Says Study
Consumers, Craving Liquidity, Save Less in Retirement Plans: Study
‘Thirst For Liquidity’ Hurting 401k Savings Rates
Retirement Scan
Consumer Thirst for Liquidity Drives Account Growth and Creative Approaches to Real Estate
Consumer Thirst for Liquidity Drives Account Growth and Creative Approaches to Real Estate

Stores & Success Metrics: Winning the "Hearts & Wallets" of Customers

IQ Insight Module
Trends™ Subscribers Advance Access: February 2018
Availability for license as an individual report: April 2018
Understand customer success metrics for the top investment, banking and retirement plan firms, or “stores,” most often cited by their customers. Learn which customers are using multiple stores - an increasingly common trend and the overall increase in consumer trust. This report measures customer trust and loyalty, including the Hearts & Wallets Loyalty Predictor – a combination of intent to invest more and the intent to recommend measures. Learn more
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Go for Gold: Top Performers on Loyalty and Other Success Metrics
Ed Jones, USAA Again Earn Top Scores in Trust: Report
Hearts & Wallets: Investor trust on the rise
Clients Rate Top Financial Services Firms in 6 Categories
Most Trusted 401k Financial Firms
How Do Consumers Rate Their Financial Services Companies?
Customers Rate Top Performer Financial Services Firms on Trust, Leading Indicators for Success and Business Metrics

Portrait™ of U.S. Household Wealth: Essential Building Blocks to Empower Strategy & Prioritization

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: January 2018
Availability for license as an individual report: March 2018
Know your market. This highly sought-after annual market sizing provides estimates for current and projected total households and investable assets for the addressable U.S. retail investor market. These essential building blocks help to prioritize initiatives. The analysis draws from government data, Hearts & Wallets Investor Quantitative™ Database fields and expert Hearts & Wallets proprietary analysis. Learn more
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Sizing for Success
Report Reveals Savings Strategies and Products Needed
Savings Is Decreasing Number of Americans in Lowest Asset Group
Report: U.S. Households Gaining In Investable Assets: The American Dream is alive and well
Drawing A Blueprint For Wealth
American Families with Least and Most Investable Assets Make Strides Over Past Four Years

Wants & Pricing: Helping Consumers Purchase What They Want in Saving and Investing

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: January 2018
Availability for license as an individual report: February 2018
Dramatic shifts are occurring in consumer beliefs around pricing. Learn what consumers say they want and are willing to pay for in saving and investment. Understand the level of importance consumers place on 25 service dimension attributes and three pricing dimensions, plus how the top 23 firms cited most often perform. Learn more
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When the Price Is Right
USAA, Edward Jones, Ameriprise ranked most understandable by clients
Clients Rate Top Financial Services Firms in 13 Categories
Edward Jones Tops In Customer Satisfaction, Again
Ameriprise, Edward Jones, Wells Fargo Advisors Ranked Top Personal FA Firms
Who Do You Love? Customers of Financial Services Firms Reveal Top Performers That Win their Hearts
What Do Consumers Want Most From Financial Services Firms?
Ameriprise Nabs $185M Advisor Team from Edward Jones
Customers of Financial Services Firms Reveal Top Performers That Win the Hearts of Their Customers

2017

Explore Qualitative™ Pre/Post Retirees - The "Experience Divide:" How Beliefs and Truths About Investing Experience Affect Loyalty and Attitudes to Active-Passive, HSAs and Descriptions of Advice

Explore Qualitative™ Series
Trends™ Subscribers Advance Access: December 2017
Availability for license as an individual report: January 2018
Find out how perceived investing experience impacts understanding of advice and loyalty, and gain insight with consumer reactions to four industry concepts on Health Savings Accounts, Education Savings, Active-Passive Hybrid Accounts and Communicating Changes for Mutual Funds. Learn more
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Why Investing Experience Matters in Marketing, Product and Advice
Consumers’ Level of Investment Experience May Not Be What You Think
Perceived Investing Experience Drives Attitudes to Active Management, Advice-Seeking Behaviors, Loyalty to Firms vs. Advisors

Advice & Technology: Rise of Mobile & New Thinking on the "Hybrid Investor"

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: November 2017
Availability for license as an individual report: December 2017
Understand the preferred decision-making process, the sources of advice and information for U.S. consumer groups, the blending of digital and live professional advice, and frequency of interaction with sources of advice and information. Learn more
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Rise of Mobile & New Thinking on the Hybrid Investor
More Clients Take a Hybrid Approach to Investing
Survey: 41% of Households Mix Digital, Human Financial Advice
Investors Blend Data Sources
Consumers Seek Multiple Sources Of Financial Advice
Fewer People Rely on Employer as a Source of Investment Advice
Mix It Up: Consumer Blending of Live and Digital Advice Grows as Does Blending of Financial Decision-Making Behaviors

Pain Points & Actions: Inspirations for Helping Younger Savers and Consumers in Phases of Retirement

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: October 2017
Availability for license as an individual report: November 2017
Identify the most pressing financial pain points that different groups of consumers face, the reasons they seek help, and the actions they have taken and plan to take. Understand why younger consumers are struggling the most and the opportunities to create solutions. Learn more
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HELP! Consumers Need Somebody
Consumers Not Receptive to Employer-Provided Retirement Planning Resources
Now or Later: Investors Weigh Rainy Day Savings v. 401(k)s
Financial Dreams, Worries and Growing Appetite for Financial Guidance
Health Care Overtakes Social Security As Top Consumer Concern
Financial Dreams, Worries and Growing Appetite for Advice: Americans Rank Top Goals, Concerns and Difficulties

Attitudes & Sentiment: Rise of Emergency Funds, Health Care and Struggle for Work-Life Balance

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: September 2017
Availability for license as an individual report: November 2017
Gain insight into the general sentiment, key concerns, financial goals, investing experience and general investing/savings attitudes for consumers. Learn more
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HELP! Consumers Need Somebody
Health Care Overtakes Social Security As Top Consumer Concern
Financial Dreams, Worries and Growing Appetite for Financial Guidance
Now or Later: Investors Weigh Rainy Day Savings v. 401(k)s
Consumers Not Receptive to Employer-Provided Retirement Planning Resources
Financial Dreams, Worries and Growing Appetite for Advice: Americans Rank Top Goals, Concerns and Difficulties

Investment Products & Asset Managers

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: August 2017
Availability for license as an individual report: October 2017
Understand awareness and ownership of investment products and asset allocation for consumer groups across the U.S. This report also analyzes awareness of asset management firms and consumer use of online brokerage firms. Learn more
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Product Strikes Back
Younger and Experienced Investors Receptive to Actively Managed Products
Investors: Most Fund Managers 'Interchangeable and Irrelevant'
Hearts & Wallets: Target younger investors when selling models
The Awakening: How Younger and Experienced Consumers Will Shape Investment Products
The Awakening: How Younger and Experienced Consumers Will Shape Investment Products

Timely Topic: Active vs. Passive and Impact Investing

IQ Timely Topic
Trends™ Subscribers Advance Access: July 2017
Availability for license as an individual report: October 2017
Identify the latest trends around active and passive investing, the consumers who see the most value in active management and why. This report also identifies profiled targets of consumers based on their allocation to active or passive, types of impact investments owned and which ones they are likely to own in the future. Learn more
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Consumer Views on Active vs. Passive and Impact Investing
Hearts & Wallets: Target younger investors when selling models
Investors: Most Fund Managers 'Interchangeable and Irrelevant'
Investors Bailing On Mutual Funds
Younger and Experienced Investors Receptive to Actively Managed Products
The Awakening: How Younger and Experienced Consumers Will Shape Investment Products

State of Advice & Guidance 2017

Trends™ Subscribers Advance Access: June 2017
Availability for license as an individual report: September 2017
This report culminates the annual cycle of Inside Advice® benchmarking. Insight Advice® is Hearts & Wallets' consultative assessment of advice and guidance experiences, which assists leading firms in enhancing their advice and guidance offerings. The wide number of confidentially submitted and publicly available experiences in this report are assessed using over 300 benchmarks, values and factors. The assessment reveals best practices, trends and where each experience fits within the competitive spectrum. Learn more
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Three Big Ideas From the State of Advice and Guidance Report 2017
Inside Advice™ : Late Career
Overstock robo-adviser focuses on group others too often neglect
Money Concerns And People That Financial Advisers Ignore
These are the people financial advisers ignore
Serving the Entire Family is Where FAs Have Robos Beat
Fidelity and Vanguard top the charts for investor awareness
What Matters Most in Advice and Guidance 2017: Spouses, Children and "One-Timers"

Timely Topic: From Retirement Income to Goals-Based Wealth Management

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: June 2017
Availability for license as an individual report: December 2017
Get the latest on consumer income plans for retirement: their plan status, inspirations and components. This report serves as a roadmap to help firms transition to goals-based wealth management using a consumer-oriented mindset. Learn more
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From Retirement Income Planning to Goals-Based Wealth Management
Spouses Play Increasingly Influential Role Alongside Advisers
The Biggest Unmet Need For Consumers In Goals-Based Wealth Management
Hearts & Wallets: Retirement Income not Investors’ Top Priority
Research Reveals the Biggest Unmet Need for Consumers in Goals-Based Wealth Management

Explore Qualitative™ Accumulators – Envisioning the Future of Advice & Guidance: What Consumers of Different Service Models Value about Current Resources and Envision for Future Pricing

Explore Qualitative™ Series
Trends™ Subscribers Advance Access: May 2017
Availability for license as an individual report: July 2017
Understand the practical and emotional value of different types of guidance and advice in the workplace and retail arenas. Find out what resonates with consumers as far as specific product and solution concepts for Late Careers (ages 53 to 64) consumers. fusce Learn more
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Advice Pricing Models and Spotlight on 3 Concept Tests
1 in 5 Investors Can’t Name the Funds They Own: Report
Fidelity and Vanguard Lead in Shareholder Awareness in Investment Products and Asset Managers Metrics Report

Money Movement

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: May 2017
Availability for license as an individual report: June 2017
Use this bottom-up empirical framework to connect consumer behaviors and wants to specific consumer transactions. This report measures transactions by action phase, type (cashout, rollover, transfer excluding rollover, new deposits), source and destination firm – plus the relationship type. Learn more
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Money Movement, Rollover and the Hybrid Investor
1 in 5 Investors Can’t Name the Funds They Own: Report
Fidelity and Vanguard Lead in Shareholder Awareness in Investment Products and Asset Managers Metrics Report

Income & Net Worth

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: March 2017
Availability for license as an individual report: April 2017
Put the complete picture of consumer wealth at your fingertips. With this report, you’ll gain insight into the needs of the retail investor household through data on employment, income, spending, saving, real estate and debt, and how non-traditional wealth components play a role in building wealth. Learn more
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Household Finance Insights to Inspire Strategy
Get ready for senior Uber drivers — the gig economy and flexible jobs are part of retirement planning
Is Our Low Home Ownership Rate a Risk to Americans’ Retirement?
Growing Legions of Freelance Workers Speak to IRA Demand
Does Gigging Work? An increase in the desire to stop work reflects people’s greater control of their ability to work
Is Our Low Home Ownership Rate a Risk to Americans’ Retirement?
Americans May Not Be Saving Enough to Reach Retirement Goals
More Americans Say They Want to Stop Working and Retire
Over 70% of Workers Choose to Be in Gig Economy, Even Higher Numbers for Older Worker

Retirement & Funding

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: March 2017
Availability for license as an individual report: April 2017
Gain insight into the consumer’s visions and realities leading up to and in retirement. This report tracks consumer’s plans and retirement realities, anticipated and actual income replacement rates, and income sources. Also included is the Hearts & Wallets Retirement Reachability Ratio.™ Learn more
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Household Finance Insights to Inspire Strategy
Americans May Not Be Saving Enough to Reach Retirement Goals
Is Our Low Home Ownership Rate a Risk to Americans’ Retirement?
Get ready for senior Uber drivers — the gig economy and flexible jobs are part of retirement planning
Growing Legions of Freelance Workers Speak to IRA Demand
Does Gigging Work? An increase in the desire to stop work reflects people’s greater control of their ability to work
Retirees embrace the gig economy
More Americans Say They Want to Stop Working and Retire
Over 70% of Workers Choose to Be in Gig Economy, Even Higher Numbers for Older Worker

Stores & Success Metrics

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: February 2017
Availability for license as an individual report: March 2017
Understand customer success metrics for the top investment, banking and retirement plan firms, or “stores,” most often cited by their customers. The report measures customer loyalty, including the Hearts & Wallets Score – a combination of intent to invest more and intent to recommend measures. Learn more
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Stores & Success Metrics
Here are the Firms Consumers Trust Most
SunTrust, USAA Among Most Trustworthy Financial Firms, Consumers Say
USAA, SunTrust, Ed Jones Most Trusted for Fund Sales: Survey
Most Trusted Brands For Retirement Saving?
Most trustworthy financial firms according to consumers: Hearts & Wallets
Trust Recipe: Customers Give SunTrust and USAA High Marks on Trust in New Hearts & Wallets Report

2016

Wants & Pricing

Investor Quantitative™ Database
Trends™ Subscribers Advance Access: December 2016
Availability for license as an individual report: February 2017
Learn what investors want and are willing to pay for. This analysis provides data on the level of importance that consumers place on 25 service dimension attributes and three pricing dimensions, plus how the top 24 firms most often cited by consumers perform. Learn more
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Wants & Pricing
The Financial Firms Clients Love, And Why
Active Managers Must Spell Out Services to Win Trust, Business
More Clients Take a Hybrid Approach to Investing
Annual Hearts & Wallets Financial Services Customer Satisfaction Ratings Unveils Top Performers that Win Customer Heart

Portrait of US Household Wealth 2016

Portrait™ Market Sizing
Trends™ Subscribers Advance Access: January 2016
Availability for license as an individual report: March 2016
Know your market. This highly sought-after annual market sizing provides estimates for current and projected total households, investable assets, and product and account ownership for the addressable U.S. retail investor market. Grounded in government data, the analysis also uses fields from the Investor Quantitative Database.™ Learn more
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A Bird in the Hand…
Investors Want Help, but Fear Being ‘Ripped Off’ by Advisors: Survey
Retirement Questionable for Many, Despite Improved Economic Views
Americans Shrug As Their Net Worth Stagnates
Hearts & Wallets: Investors More Comfortable With Volatility
Americans Open to More Investment Risk to Improve Retirement Savings
Americans fearful about retirement funds, but upbeat about finances
​Consumers More Upbeat on Finances Despite Retirement Nest Egg Concerns as Asset Growth Flattens

2017

Introduction and Overview to Hearts & Wallets: the source for retail investor data & insights

IQ Insight Module
Trends™ Subscribers Advance Access: August 2017
Availability for license as an individual report: September 2018
Set in the context of a changing competitive environment, this overview describes Hearts & Wallets resources, use cases, and ways to collaborate on making saving, investing and advice solutions more consumer-centric. Learn more
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Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

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Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

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