A notable 38% of current U.S. pre-retirees younger than 54…say their goal is to retire by age 55, according to Hearts & Wallets, a research and benchmarking firm.
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Hearts & Wallets is a market research and benchmarking firm dedicated to the financial services industry. Our independent reports and advanced analytics bridge the gap between consumer behavior and the complexity of saving, investing and advice.
NEWREPORT: Investment Products & Asset Managers
Rise of Crypto and Online Trading, Sizing the ESG Market and the Need to Refocus on Basics
New brokerage accounts are on the rise and more investors are trading stocks and cryptocurrencies. But, mutual fund and packaged product ownership is on the decline, especially for lower asset households. This report looks at the current trends in online brokerage accounts and trading, the use of cryptocurrencies, investor goals & product ownership, and why getting back to basics may be good for everyone.
REPORT: Wants & Pricing
Delivering on Customer Wants, Unpacking Pricing and Rating the Top Performer Firm
This report covers customer satisfaction ratings on all things important -- what they want from the financial firms and they do business with, their understanding of the fees they pay for products and services, and which Top Performer firms set the competitive bar. Specifically, we look at the top performing and most improved firms across five service dimensions and three pricing measurements, firm rankings on competence & creditability, reliability, tangibles, access & communication and understanding & empathy; which customer wants are most important now and what has changed from previous years; and investor understanding of how and what they pay, how a firm makes money and the impact on trust.
Join the dialogue on how Americans can respond financially to COVID-19.
Accelerate knowledge. Efficiently.
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What Are You Interested In?
At Hearts & Wallets, we believe the key to earning the right to manage more of people’s money is understanding what consumers want. These are the areas we track. Which are you interested in?
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Testimonials
"We can get good, thoughtful answers from you quickly without having to do any additional research, and you cover all the topics we’re interested in."
"It’s kind of amazing you’ve already analyzed all the things we’re thinking about."
"Hearts & Wallets brings an understanding of the consumer mindset to the forefront of business decisions, and give us a heads up on emerging trends."
In the News
Hearts & Wallets Inside Advice® benchmarking data show that more full-service firms have begun including insurance over the past several years.
Wealth management clients want clearer and more reasonable pricing, but many don’t understand what they’re paying for, according to a Hearts & Wallets report....
While cryptocurrencies’ advocates tout its potential to help lower-income communities build wealth, investors drawn to Bitcoin and other digital assets tend to have higher incomes and more money on hand to put in the market, according to market research firm Hearts & Wallets....
Fee transparency is the top want from investors across the wealth spectrum, but three in four customers do not understand how their broker or advisor is paid, according to a recent survey....
Vanguard and Fidelity investors are less likely to buy or trade cryptocurrency than investors who own funds run by other asset managers, according to a new report by data and consulting firm Hearts & Wallets....
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Now, you don’t need a data science PhD to get fast, customized answers to time-sensitive questions.
Our software is designed with an in-depth understanding of the challenges you and other financial services executives responsible for strategy, solutions and innovation face every day.
With IQ Dataminer’s powerful, easy-to-use interface, you have instant access to –
- over 80 million data points on consumer personal finance and competitive performance
- over 50,000 U.S. households back to 2010
- 1,600 fields optimized for retail saving, investing and advice businesses
- custom segments and design targets
- ability to use Investor Quantitative™Database fields or append exclusive proprietary questions to the IQ™ Database survey to see all data by your typing algorithms.
Improve Solutions Through Benchmarking
Tap into comprehensive market data and supportive, expert feedback to improve conversion, retention and usage.
Inside Advice® Benchmarking
Get a customer’s-eye-view of your advice experiences. This easy and confidential benchmarking works for all types of advice, guidance and engagement experiences, drawing from 60,000 industry data points. See how your answers to important customer questions compare to the industry – from asset allocation, target college budgets, dates for retiring or starting Social Security, recommended savings amounts and more. Choose one of two options:
- Building Blocks: comparison of the answers to customer questions of your advice and guidance experience to others in the market
- Best Practices: analysis of relative positioning, capabilities and next best steps
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Benchmark firm performance on trust drivers and prioritize actions to increase trust.
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With our powerful combination of extensive line operating experience, consumer marketing and strategy consulting, we can accelerate your team’s understanding and progress.
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Use Cases by Role
Whatever your responsibility, Hearts & Wallets can help. Select your role and find out more.
Strategy & Innovation
See emerging trends and obtain inputs for predictive models.
Recent Use Cases:
- Obtained market sizes and inputs to lifetime value financial model to prioritize capital expenditures.
- Developed thought leadership campaigns for external use.
Customer Experience & Segment Management
Identify needs of consumer groups and measure results.
Recent Use Cases:
- Developed business case to target new consumer segment.
- Analyzed customer satisfaction vs. competition for specific customer types.
- Evaluated size/fit of potential new demographic group.
Advice & Financial Planning Management
Benchmark current positioning and enhance digital and live advice offerings.
Recent Use Cases:
- Compared advice and guidance solutions across large organizations to align positioning and pricing.
- Drove field adoption of planning programs with statistics to validate strengths.
- Evaluated potential advice partners.
Product Management & Development
Identify targets and key features for current and possible future solutions.
Recent Use Cases:
- Enhanced retirement income tool capabilities based on needs, preferences and behaviors of a specific target.
- Promoted new investment products.