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Hearts & Wallets is a market research and benchmarking firm dedicated to the financial services industry. Our independent reports and advanced analytics bridge the gap between consumer behavior and the complexity of saving, investing and advice.
NEWREPORT: Portrait™ of US Household Wealth
Essential Facts for Sizing Target Markets in an Era of Growing Wealth Concentration
This report covers the demographic breakdown of household wealth in America. U.S. retail investors control $68.3T in investable assets. This is at an all-time high, but there is an unprecedented concentration of wealth in higher-asset households. Learn who controls the wealth by life stage and asset level through the Portrait Grid™. This research is the foundation of all market sizing at Hearts & Wallets.
REPORT: Stores & Success Metrics
The Battle for Customer Loyalty Heats Up as Big Firms Gain Share and Service Models Diversify
Firms across the industry are battling to capture more households and share of wallet. Many are introducing new service models designed to accommodate different asset levels and service demands, and customer outreach during COVID-19 reached a crescendo. But, surprisingly, despite all the efforts across the board, only a few of the largest stores are increasing reach. Unfortunately, consumer trust, intent to invest more and intent to recommend is down, especially with the $2M+ segment.
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What Are You Interested In?
At Hearts & Wallets, we believe the key to earning the right to manage more of people’s money is understanding what consumers want. These are the areas we track. Which are you interested in?
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See how our comprehensive resources apply to your needs. Choose Use Cases to see applications by function, Desired Outcomes to see results, or Interest Areas to browse topics.
Testimonials
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In the News
New Hearts & Wallets research shows wealth concentration accelerates for $5 million-plus and older households in COVID market runup, while mass affluent ranks aren’t replenished by up-and-comers....
Retail investors in the U.S. controlled a record $68.3 trillion in investable assets at the end of 2020, up from $52 trillion in March 2020 during the Covid-19 volatility and $60.1 trillion at the end of 2019 before the crisis hit. But the lion’s share of that wealth is in the hands of, well, the wealthy, according to a new report by Hearts & Wallets....
A new report from Hearts & Wallets reveals the need for product solutions to lift up lower-asset consumers and support for aging consumers and their families....
Households with $5 million-plus in investable assets grabbed over 80% of the COVID market runup, while mass affluent households with $100,000 to under $500,000 declined in number over the same time period, according to a new market sizing report by market research firm Hearts & Wallets....
One in three Americans has made retiring early a financial goal, according to a report from the financial research firm Hearts & Wallets....
What Do You Want To Accomplish?
Do more, faster with confidence that’s powered by over 80 million consumer and competitive data points.
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with proven foresight in thought leadership drawn from Hearts & Wallets’ unique industry vantage point and three proprietary databases. - Find customized facts fast
with interactive software optimized to support strategic decisions, consumer segment insights, product optimization or communications. - Improve business results of your solutions
with supportive, fact-based benchmarking and expert recommendations from Hearts & Wallets. - Create distinctive content for marketing campaigns
with content licensing for external use in marketing, training or developing thought leadership.
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Find Customized Facts Fast
Now, you don’t need a data science PhD to get fast, customized answers to time-sensitive questions.
Our software is designed with an in-depth understanding of the challenges you and other financial services executives responsible for strategy, solutions and innovation face every day.
With IQ Dataminer’s powerful, easy-to-use interface, you have instant access to –
- over 80 million data points on consumer personal finance and competitive performance
- over 50,000 U.S. households back to 2010
- 1,600 fields optimized for retail saving, investing and advice businesses
- custom segments and design targets
- ability to use Investor Quantitative™Database fields or append exclusive proprietary questions to the IQ™ Database survey to see all data by your typing algorithms.
Improve Solutions Through Benchmarking
Tap into comprehensive market data and supportive, expert feedback to improve conversion, retention and usage.
Inside Advice® Benchmarking
Get a customer’s-eye-view of your advice experiences. This easy and confidential benchmarking works for all types of advice, guidance and engagement experiences, drawing from 60,000 industry data points. See how your answers to important customer questions compare to the industry – from asset allocation, target college budgets, dates for retiring or starting Social Security, recommended savings amounts and more. Choose one of two options:
- Building Blocks: comparison of the answers to customer questions of your advice and guidance experience to others in the market
- Best Practices: analysis of relative positioning, capabilities and next best steps
Custom Trust Driver Analysis
Benchmark firm performance on trust drivers and prioritize actions to increase trust.
Custom Presentations, Workshops & Consulting Hours
Ask us to participate in senior management discussions, product ideation sessions, open-ended consultations and custom analysis.
With our powerful combination of extensive line operating experience, consumer marketing and strategy consulting, we can accelerate your team’s understanding and progress.
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Get instant data for marketing campaigns, white papers or technology applications with flexible use options.
Why bother fielding new studies with unpredictable results? Find data that fits your exact purpose quickly and efficiently.
Use Cases by Role
Whatever your responsibility, Hearts & Wallets can help. Select your role and find out more.
Strategy & Innovation
See emerging trends and obtain inputs for predictive models.
Recent Use Cases:
- Obtained market sizes and inputs to lifetime value financial model to prioritize capital expenditures.
- Developed thought leadership campaigns for external use.
Customer Experience & Segment Management
Identify needs of consumer groups and measure results.
Recent Use Cases:
- Developed business case to target new consumer segment.
- Analyzed customer satisfaction vs. competition for specific customer types.
- Evaluated size/fit of potential new demographic group.
Advice & Financial Planning Management
Benchmark current positioning and enhance digital and live advice offerings.
Recent Use Cases:
- Compared advice and guidance solutions across large organizations to align positioning and pricing.
- Drove field adoption of planning programs with statistics to validate strengths.
- Evaluated potential advice partners.
Product Management & Development
Identify targets and key features for current and possible future solutions.
Recent Use Cases:
- Enhanced retirement income tool capabilities based on needs, preferences and behaviors of a specific target.
- Promoted new investment products.