Responses to Tariffs/Volatility: Insights into Motivations Behind Actions & Beliefs by Risk Tolerance Segments
This Explore Qualitative™ (EQ™) Exercise examines how mid-life mass affluent consumers are reacting to tariffs and recent market volatility. The Risk Tolerance Segmentation groups these consumers into three distinct segments with respect to comfort levels “taking risks with your investments by accepting volatility in the hope of getting a higher return.” The exercise explores changes in frequency of interactions with investment providers, saving more/paying down debt as well as changes to investments by asset class, including increased or decreased interest in investments outside the U.S.
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