Elder Financial Care aka Periodic vs. Subscription Pricing

An Explore Qualitative™ Report from the Series Shopping for Advice on Aging Gracefully

Request preview See All Reports

Order Report - Elder Financial Care aka Periodic vs. Subscription Pricing: An Explore Qualitative™ Report from the Series Shopping for Advice on Aging Gracefully

Enterprise
$4,000
Get report in PDF format
By submitting this form, I certify that I am authorized to make this purchase on behalf of my company (“Customer”) and that Customer agrees to the following terms. Hearts & Wallets grants Customer a limited, non-exclusive, non-assignable license to use the Hearts & Wallets’ report for Customer’s private, internal use only. Customer shall not use any portion of the report for external use. Customer shall not share the report with any third-party, shall not permit other persons to use the report, shall not create derivative works based upon the report, and shall not sell, lease, or otherwise transfer rights to the report. Any such forbidden use shall immediately terminate Customer’s license to the report. All title, ownership, rights, and intellectual property rights in the report shall at all times remain vested in Hearts & Wallets. Customer does not receive any ownership rights or intellectual property rights in the report. Upon receipt of this report, Customer accepts the report and agrees to pay the amount specified.
By submitting this form you have read and agree to the terms.

Report Overview

The Explore Exercise:  Elder Financial Care” aka Periodic vs. Subscription Pricing, from Explore Qualitative™ Research, gives insights into elders' challenges in managing their finances and explores responses to a service concept test that focuses on the tasks associated with managing finances of aging family members.  

Each Explore Qualitative™ Report gives you the foundation to unleash your firm’s creativity to shape solutions and messaging that will resonate. With Explore, you can see trends 2-5 years in the future and learn important nuances from actual consumer verbatims. The research is designed, moderated and analyzed by experts who understand both the complexity of saving and investment and role of consumer marketing.

Select Key Findings

  • Consumers like the idea of a solution to support managing the finances of aging family members
  • Although some consumers who wanted to buy the solution saw prices as high, consumers who had experienced the burden of managing the care and finances of elders were less price resistant
  • Pricing transparency triggered a high level of interest in features and demands to be able to choose

Research Focus

Participants range from ages 53 to 70 with at least $500,000 in assets and $250,000 outside the workplace.


About Hearts & Wallets Explore Qualitative™ Research

Talk to consumers in their own words today. Anticipate trends in demand years ahead of the market. Unleash your creativity to develop new solutions and messaging by building on the insights in the Explore Reports. Fielded each year, the Explore Qualitative™ research has engaged over 1,200 consumers and counting in substantive discussions with over 8,000 verbatims in our database.

For deeper insights, each Explore series divides specific consumer groups into homogeneous behavioral and/or attitudinal groups around key factors such as experience, use of digital or live advice, pricing attitudes and more to probe for important nuances in consumer segments or deeper understanding of the topics covered.

“Rarely does any content that I’ve read over the years reach the level of sophistication and credibility that Hearts & Wallets produces.”             
– Consumer Insights Professional, major diversified firm

Sample Report Pages

Name:
Email:
Company:
Phone:
Signature:
Date: