Hearts & Wallets is the data and analytics company that specializes in retail saving and investing. 

Leading companies use our software-as-a-service subscription and technology-enabled benchmarking to make their saving, investing and advice solutions more consumer-centric. Our company –

  • collects and analyzes proprietary data on consumer needs and competitive buying patterns
  • enables clients to start from a more informed place with a syndicated platform that creates a baseline of excellence
  • facilitates organizational shifts to a consumer-focused culture through customizable software and data


We empower our clients to grow revenue through sounder strategies, more effective market solutions, and the ability to see emerging trends before others. Leading firms choose Hearts & Wallets because of the depth, breadth and acuity of our databases. Our three proprietary databases give you uncommon knowledge to drive your business and career forward:

80 million data points on investor behaviors and buying patterns covering 1,600 fields for 50,000 U.S. households in our Investor Quantitative™ Database

8,000 “voice of the consumer” verbatims in our Explore Qualitative™ Database

60,000 data points on competitive benchmarks for hundreds of advice experiences with Inside Advice® Benchmarking

See a message from our founder and CEO on the problems Hearts & Wallets solves.


Our team of seasoned professionals combines saving and investing operating experience, consumer marketing expertise and engineering ingenuity. We are located in New York, San Francisco, Chicago and Washington, D.C.

Laura Varas

Founder & CEO

Jon Miller

Chief Technology Officer

Anne Sapp, CFA

Relationship Manager

Yevgeniy Andrikanis

Senior Software Engineer

Charles Collins

Lead Frontend Developer

Betsy Seeley

Subject Matter Expert

Lynn Walters

VP, Public Relations & Marketing

Amber Katris

Subject Matter Expert

Stephanie Keating

Subject Matter Expert

Beth Krettecos

Subject Matter Expert

Katherine Nygren

Subject Matter Expert

Claudia Loiacono

Subject Matter Analyst

Sarah Bonnem

Client Success

Eduardo Varas

Client Success

Sandis Weil

Client Success