WHO WE ARE

Hearts & Wallets is the data and insights company that bridges the complexity of the saving and investing marketplace with the power of consumer marketing techniques. Our company –

  • Collects and analyzes proprietary data on consumer needs and competitive buying patterns
  • Forms a baseline of excellence as a syndicated platform that allows clients to start from a more informed place
  • Delivers customizable data and insights in software that supports organizational shifts to a consumer-focused culture

HOW WE HELP

We empower our clients to grow revenue through sounder strategies, more effective market solutions, and the ability to see emerging trends before others. Leading firms choose Hearts & Wallets because of the depth, breadth and acuity of our databases. Our three proprietary databases give you uncommon knowledge to drive your business and career forward:

72 million data points on investor behaviors and buying patterns covering 1,600 fields for 45,000 U.S. households in our Investor Quantitative™ Database

8,000 “voice of the consumer” verbatims in our Explore Qualitative™ Database

60,000 data points on competitive benchmarks for hundreds of advice experiences with Inside Advice® Benchmarking

See a message from our founder and CEO on the problems Hearts & Wallets solves.

Team

Our team of seasoned professionals combines saving and investing operating experience, consumer marketing expertise and engineering ingenuity. We are located in New York, San Francisco, Chicago and Washington, D.C.

Laura Varas

Founder & CEO

Jon Miller

Chief Technology Officer

Anne Sapp, CFA

Relationship Manager

Yevgeniy Andrikanis

Senior Software Engineer

Charles Collins

Lead Frontend Developer

Betsy Seeley

Subject Matter Expert

Lynn Walters

VP, Public Relations & Marketing

Amber Katris

Subject Matter Expert

Stephanie Keating

Subject Matter Expert

Beth Krettecos

Subject Matter Expert

Katherine Nygren

Subject Matter Expert

Claudia Loiacono

Subject Matter Analyst

Sarah Bonnem

Client Success

Eduardo Varas

Client Success

Sandis Weil

Client Success