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IQ Dataminer

Tap into our proprietary Investor Quantitative™ Database with over a 120 million data points on saving, investing and advice. Design custom segments, run your own queries and access historical data quickly through our easy to use software.


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  • Browse Topics
  • Household Mode
  • Store Mode
  • Crosstab Analysis
  • Asset Manager Mode
  • Money Movement
  • Target Profiler

Demographics

Age, gender, race, family,
lifestage, employment,
life events, health and more

Household Finance

  • Saving
  • Spending
  • Account Types
  • Real Estate
  • See More
Read the latest report

Timely Topics

  • COVID-19 Tracking (2020-Mar)
  • Wealth Transfer (2015, 2018)
  • Retirement Income (2012, 2014, 2016)
  • Family Discussions (2015, 2018)
  • See More
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Money Movement

  • Activity Level (Done vs. Considering)
  • Transaction Amount
  • Timing of Decision
  • Motivating factors

Retirement & Funding

  • Stopping Work: Vision/Reality
  • Income Replacement Rate
  • Sources of Income in Retirement
  • Workplace Retirement Plans
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Attitudes & Sentiment

  • Sentiment
  • Goals
  • Concerns
  • Attitudes
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Stores & Success Metrics

  • Store Relationships
  • Share of Wallet
  • Main Source of Retirement Advice
  • Trust
  • See More
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Pain Points & Actions

  • Difficulty with Financial Tasks
  • Seeking Help For Financial Tasks
  • Actions Taken/Planned
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Advice & Technology

  • Decision-Making Preference
  • Sources of Information & Advice: Reliance
  • Sources of Information & Advice: Frequency of Consultation
  • Online Activities
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Wants & Pricing

  • Wants from Firm: Importance
  • Wants from Financial Professional: Importance
  • Perception of Value
  • Pricing Mechanism & Amount
  • See More
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Investment Products & Asset Managers

  • Asset Class Allocation
  • Investment Products Owned
  • Online Brokerage Ownership & Trading Frequency
  • Cryptocurrency
Read the latest report
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Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

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Reminder

Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

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