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IQ Insight Module
Investment Products & Asset Managers 2023: New Wrappers, Multi-asset Solutions & Reaching More Shareholders to Power Growth
This report is our annual look at how households are currently allocating their assets and which investment managers are leading the industry. Here are a few highlights:
- Within the 95M households who know their products, 59M report they do not own mutual funds. Half of 59M households that don't own mutual funds get equity exposure from other products.
- Individual stocks are still the most commonly owned, but adoption of separately managed accounts (SMAs) is growing significantly.
- 19.4M households report using cryptocurrency. Crypto use has more than doubled from 9.4M households in 2020
Stores & Success Metrics 2023: How to Compete for Share of Wallet Given Industry Consolidation and Asset Concentration
Advice & Technology: Behavioral Insights to Inform CapEx Decisions as Advice Sources Proliferate
Wants & Pricing 2023: Growing Demand for Access, the Allure of “Free” and Top Performer Firms
Household Finance: Quest for Liquidity, the Connection to Workplace Financial Wellness and the Current Competitive Environment
Money Movement 2022: Competitive Trends in Rollover, Transfers of Assets & Trial
Attitudes & Sentiment 2022: Understanding the Retail Investor Mindset and Business Opportunities During Times of High Inflation
Wants & Pricing 2022: What’s Important to Retail Investors, How Pricing Is Changing and How Competitors Perform on Customer Satisfaction
Advice & Technology: Opportunities for Hybrid Models, Workplace Resources and Differentiation Among Financial Professionals
Investment Products 2022: Growth in Awareness, Online Trading, Use of Robos and How Managed Solutions Help Investors Cope With Volatility
Stores & Success Metrics 2022: Firms Winning the Customer Wallet and Competitive Opportunities as Consumers Add Relationships
Pain Points & Actions: Using the Biggest Advice Gaps to Jump Start Consumer Conversations
Attitudes & Sentiment: Strategies to Engage Investors in the Pandemic-Inspired Financial Awakening
Stores & Success Metrics: The Battle for Customer Loyalty Heats Up as Big Firms Gain Share and Service Models Diversify
Investment Products & Asset Managers: Rise of Crypto and Online Trading, Sizing the ESG Market and the Need to Refocus on Basics
Wants and Pricing: Delivering on Customer Wants, Unpacking Pricing and Rating the Top Performer Firms
Retirement & Funding: Ideas for Enhancing Advice as Income Sources Evolve and Target Dates Move Younger
Advice & Technology: Examining How Consumers Combine Professionals, Online and Other Advice Sources
Attitudes & Sentiment: COVID-19 as a Catalyst for Change in Saving, Investing and Advice Solutions
Wants & Pricing: Competition Heats Up as Consumers Seek Multi-Channel Access and Pricing Clarity
Pain Points & Actions: How Helping on the Biggest Difficulties Can Unleash Multiple Consumer Actions
Attitudes & Sentiment: Consumer Beliefs to Guide Strategic Decisions and New Product Development
Investment Products & Asset Managers: How a Mutual Fund Revival Can Overcome Confusion to Get Consumers Investing Again
Money Movement: Tap into Consumer Motivations to Drive Trial and Transfers
Retirement & Funding: Mix it Up! Calling for Personalized Recipes Blending Part-time Work, Creative Approaches to Real Estate, and New Progress Measures
Stores & Success Metrics: Redefining Success Measures in a Marketplace of Multiple Relationships and Lower Share of Wallet
Income & Net Worth: Ideas to Drive Consumer-centric Innovation by Helping with Personal Headwinds
Advice & Technology: Beyond Traditional Market Models, Receptivity to Professional Advice and the Mobile Payments Connection
Features That Deliver Simplicity: Building for the #1 Driver of Money Movement
"Direct Indexing Managed Account" (vs. Traditional Managed Products like Mutual Funds, ETFs, SMAs): How to Engage Consumers in the Managed Account Structure of the Future
This report is the first module of the 2023 Explore Qualitative Research and looks at Direct Indexing, considered by some to be the managed account product of the future. Read this report to learn more about how consumers understand and feel about direct indexing.
Direct indexing involves buying the individual stocks that make up an index, in the same weights as the index. This is another form of index investing and contrasts to index mutual funds or index exchange-traded funds (index ETFs) that track the index.Learn more
Portrait™ of U.S. Household Wealth 2023: The Foundation of Market Sizing Reveals the 55+ Opportunity and Wealth Market Targets
The 2023 Portrait™ of U.S. Household Wealth reports on the current breakdown of household wealth in America. This report is updated annually. Learn who controls the wealth by age and asset ranges through the Portrait Grid™.
Key finding highlights include:
- Nearly 130M households control $69.7T in investable assets, with growth in taxable now faster than retirement.
- Concentration of investable assets is increasing. In 2022, only 12% of total investable assets is controlled by households with <$500K.
- Households age 55+ control $51.4T. Among households with <$5M, Post-Retirees still dwarf all other lifestages in both asset and household terms.