Attitudes & Sentiment 2024: Goals, Beliefs and Needs in an Era of Rising Financial Confidence
Attitudes & Sentiments 2024 is an annual look at U.S. household attitudes and behaviors relating to investing, and how goals and concerns have evolved in the past year.
Overall, households are feeling more optimistic about their finances, fueled by strong market performance. However, concerns over the US political environment and data security are very real and jump to the top of the list. Concern over inflation remains high and continues to grow. Also, consumers are increasingly seeing value in paying for financial advice and interest in banking and investing at the same firm. Emerging themes include intergenerational finance and artificial intelligence (AI).
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