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IQ Dataminer

Create quick and easy custom segments for your target markets. Obtain IQ Dataminer seats to empower you and your team to get better answers faster wth this innovative interactive software.

Instantly customize and pivot the Investor Quantitative™ (IQ) Database, the largest investor retail dataset with 45,000+ U.S. households and 1,600 fields. Use filters to gain new insights on this powerful data platform. Easy-to-use, intuitive software puts it all at your fingertips with facts to power decisions, eliminating inefficiencies and minimizing costs.

Enhance solution management and development for investment products, services and digital design, marketing strategy, external communications, corporate strategy and competitive intelligence.



How this helps:

  • Build consumer-centric, differentiated solutions
  • Create software-guided sizing of proposed solutions
  • Hone in on optimal design targets
  • Develop position that resonates through consumer needs and attitude profiles
  • Refine distribution strategy with better data on consumer shopping behavior
  • Identify external statistics for compelling, persuasive campaigns
  • Designate staff to share consumer and competitive insights across the organization

Elements:

  • Year-over-year quantitative Trend View
  • Quantitative segment and persona views of consumers and proprietary approaches for precise results
  • Browse and search features with cross-tabs to freely explore connections between Questions for Analysis
  • Chart controls to adjust exact view
  • Download option
  • Personalized access