A notable 38% of current U.S. pre-retirees younger than 54…say their goal is to retire by age 55, according to Hearts & Wallets, a research and benchmarking firm.
Jump start your thinking. Broaden your vision.
Start here for data and insights that are optimized for financial services executives just like you.
Hearts & Wallets is a market research and benchmarking firm dedicated to the financial services industry. Our independent reports and advanced analytics bridge the gap between consumer behavior and the complexity of saving, investing and advice.
NEWREPORT: Wants & Pricing
Delivering on Customer Wants, Unpacking Pricing and Rating the Top Performer Firm
This report covers customer satisfaction ratings on all things important -- what they want from the financial firms and they do business with, their understanding of the fees they pay for products and services, and which Top Performer firms set the competitive bar. Specifically, we look at the top performing and most improved firms across five service dimensions and three pricing measurements, firm rankings on competence & creditability, reliability, tangibles, access & communication and understanding & empathy; which customer wants are most important now and what has changed from previous years; and investor understanding of how and what they pay, how a firm makes money and the impact on trust.
NEWREPORT: Retirement & Funding
Ideas for Enhancing Advice as Income Sources Evolve and Target Dates Move Younger
The past year has many investors rethinking their plans. This report explores changes in target retirement ages; aspirations and reality for income replacement rates and the importance of advice; anticipated sources of retirement income for those approaching retirement compared to actual sources for those already retired; and a profile of the "Aspire to Retire by 55" group.
Join the dialogue on how Americans can respond financially to COVID-19.
Accelerate knowledge. Efficiently.
See more about your customers and the market. Tap into our current data and expertise for timely, efficient answers. Use data that’s built for your business.
What Are You Interested In?
At Hearts & Wallets, we believe the key to earning the right to manage more of people’s money is understanding what consumers want. These are the areas we track. Which are you interested in?
Explore Hearts & Wallets
How do you want to explore?
See how our comprehensive resources apply to your needs. Choose Use Cases to see applications by function, Desired Outcomes to see results, or Interest Areas to browse topics.
Testimonials
"We can get good, thoughtful answers from you quickly without having to do any additional research, and you cover all the topics we’re interested in."
"It’s kind of amazing you’ve already analyzed all the things we’re thinking about."
"Hearts & Wallets brings an understanding of the consumer mindset to the forefront of business decisions, and give us a heads up on emerging trends."
In the News
Despite the financial stresses of 2020, a Hearts & Wallets survey found that near-retirees are eyeing earlier retirements....
Nearly 40% of workers said last year that they plan to retire before age 65, according to a Hearts & Wallets survey....
Many advisory clients may have unrealistic expectations about when they can retire....
The desire to retire at an earlier age is making a comeback, as an increasing number of younger Americans want to retire before the age of 65, a new report finds....
401k participation rates during the pandemic show some surprising trends...
What Do You Want To Accomplish?
Do more, faster with confidence that’s powered by over 80 million consumer and competitive data points.
- Stay ahead of trends
with proven foresight in thought leadership drawn from Hearts & Wallets’ unique industry vantage point and three proprietary databases. - Find customized facts fast
with interactive software optimized to support strategic decisions, consumer segment insights, product optimization or communications. - Improve business results of your solutions
with supportive, fact-based benchmarking and expert recommendations from Hearts & Wallets. - Create distinctive content for marketing campaigns
with content licensing for external use in marketing, training or developing thought leadership.
Advance Thought Leadership
See trends from all angles with Hearts & Wallets thought leadership and proven foresight.
Selected Reports for specific topics. See current reports here.
- Your choice of the latest Report titles
- Tap into Hearts & Wallets knowledge on specific topics
Trends™ Subscription for an ongoing relationship to keep you ahead of trends in saving, investing and advice.
- Advance access to all upcoming Reports
- Exclusive Monthly Subscriber Briefings
- Favorable pricing on other Hearts & Wallets products and services
Find Customized Facts Fast
Now, you don’t need a data science PhD to get fast, customized answers to time-sensitive questions.
Our software is designed with an in-depth understanding of the challenges you and other financial services executives responsible for strategy, solutions and innovation face every day.
With IQ Dataminer’s powerful, easy-to-use interface, you have instant access to –
- over 80 million data points on consumer personal finance and competitive performance
- over 50,000 U.S. households back to 2010
- 1,600 fields optimized for retail saving, investing and advice businesses
- custom segments and design targets
- ability to use Investor Quantitative™Database fields or append exclusive proprietary questions to the IQ™ Database survey to see all data by your typing algorithms.
Improve Solutions Through Benchmarking
Tap into comprehensive market data and supportive, expert feedback to improve conversion, retention and usage.
Inside Advice® Benchmarking
Get a customer’s-eye-view of your advice experiences. This easy and confidential benchmarking works for all types of advice, guidance and engagement experiences, drawing from 60,000 industry data points. See how your answers to important customer questions compare to the industry – from asset allocation, target college budgets, dates for retiring or starting Social Security, recommended savings amounts and more. Choose one of two options:
- Building Blocks: comparison of the answers to customer questions of your advice and guidance experience to others in the market
- Best Practices: analysis of relative positioning, capabilities and next best steps
Custom Trust Driver Analysis
Benchmark firm performance on trust drivers and prioritize actions to increase trust.
Custom Presentations, Workshops & Consulting Hours
Ask us to participate in senior management discussions, product ideation sessions, open-ended consultations and custom analysis.
With our powerful combination of extensive line operating experience, consumer marketing and strategy consulting, we can accelerate your team’s understanding and progress.
Access Distinctive Content
Get instant data for marketing campaigns, white papers or technology applications with flexible use options.
Why bother fielding new studies with unpredictable results? Find data that fits your exact purpose quickly and efficiently.
Use Cases by Role
Whatever your responsibility, Hearts & Wallets can help. Select your role and find out more.
Strategy & Innovation
See emerging trends and obtain inputs for predictive models.
Recent Use Cases:
- Obtained market sizes and inputs to lifetime value financial model to prioritize capital expenditures.
- Developed thought leadership campaigns for external use.
Customer Experience & Segment Management
Identify needs of consumer groups and measure results.
Recent Use Cases:
- Developed business case to target new consumer segment.
- Analyzed customer satisfaction vs. competition for specific customer types.
- Evaluated size/fit of potential new demographic group.
Advice & Financial Planning Management
Benchmark current positioning and enhance digital and live advice offerings.
Recent Use Cases:
- Compared advice and guidance solutions across large organizations to align positioning and pricing.
- Drove field adoption of planning programs with statistics to validate strengths.
- Evaluated potential advice partners.
Product Management & Development
Identify targets and key features for current and possible future solutions.
Recent Use Cases:
- Enhanced retirement income tool capabilities based on needs, preferences and behaviors of a specific target.
- Promoted new investment products.