"Hearts & Wallets continues to turn out some of the more insightful industry research with their new study on the Drivers of Share of Wallet"
-- Gavin Spitzner, President, Wealth Consulting Partners, LLC.
Jump start your thinking. Broaden your vision.
Start here for data and insights that are optimized for financial services executives just like you.
Hearts & Wallets is a market research and benchmarking firm dedicated to the financial services industry. Our independent reports and advanced analytics bridge the gap between consumer behavior and the complexity of saving, investing and advice.
NEW REPORT: Pain Points & Actions
Using the Biggest Advice Gaps to Jump Start Consumer Conversations
This report explores which financial activities consumers find difficult, which consumer segments find specific activities difficult, and and where the biggest advice gaps are - all based on 2021 data. Also learn which consumers are more likely to see value in paying for advice when tasks are deemed difficult, and how it may help steer your advice pricing models.
REPORT: Attitudes & Sentiment
Strategies to Engage Investors in the Pandemic-Inspired Financial Awakening
This report pulls from the new 2021 data on consumer attitudes towards saving, investing and advice. Investor sentiment is now at the highest level in a decade! Overall, people feel more positive about their finances despite concerns over inflation, the U.S. deficit and taxes. There is a renewed focus on investment goals, an increased interest in paying for professional financial advice and knowing which asset managers are managing their money.
Join the dialogue on how Americans can respond financially to COVID-19.
Accelerate knowledge. Efficiently.
See more about your customers and the market. Tap into our current data and expertise for timely, efficient answers. Use data that’s built for your business.
What Are You Interested In?
At Hearts & Wallets, we believe the key to earning the right to manage more of people’s money is understanding what consumers want. These are the areas we track. Which are you interested in?
Explore Hearts & Wallets
How do you want to explore?
See how our comprehensive resources apply to your needs. Choose Use Cases to see applications by function, Desired Outcomes to see results, or Interest Areas to browse topics.
Testimonials
"We can get good, thoughtful answers from you quickly without having to do any additional research, and you cover all the topics we’re interested in."
"It’s kind of amazing you’ve already analyzed all the things we’re thinking about."
"Hearts & Wallets brings an understanding of the consumer mindset to the forefront of business decisions, and give us a heads up on emerging trends."
In the News
Handling market volatility emotionally is among Americans' biggest financial advice gaps — meaning, they struggle with it but don't ask anyone for guidance — according to a new report from market research firm Hearts & Wallets....
Frustration appears to be higher among Americans who say Covid-19 changed their attitudes toward money, according to a 2021 survey by research firm Hearts & Wallets.
In a recent Hearts & Wallets research report, Americans reported that their top five biggest financial-advice gaps are: handling market volatility emotionally, choosing appropriate investments, estimating required minimum withdrawals (RMDs), making buy/sell decisions on investments, and estate planning....
A new research report by Hearts & Wallets analyzes consumer difficulty with 28 financial tasks, the behavior of seeking help and advice gaps....
“Many plans still don’t address questions about health care in retirement, the impact of divorce and the question of real estate, and other important financial questions,” Laura Varas, CEO of consumer research firm Hearts & Wallets, said...
What Do You Want To Accomplish?
Do more, faster with confidence that’s powered by over 80 million consumer and competitive data points.
- Stay ahead of trends
with proven foresight in thought leadership drawn from Hearts & Wallets’ unique industry vantage point and three proprietary databases. - Find customized facts fast
with interactive software optimized to support strategic decisions, consumer segment insights, product optimization or communications. - Improve business results of your solutions
with supportive, fact-based benchmarking and expert recommendations from Hearts & Wallets. - Create distinctive content for marketing campaigns
with content licensing for external use in marketing, training or developing thought leadership.
Advance Thought Leadership
See trends from all angles with Hearts & Wallets thought leadership and proven foresight.
Selected Reports for specific topics. See current reports here.
- Your choice of the latest Report titles
- Tap into Hearts & Wallets knowledge on specific topics
Trends™ Subscription for an ongoing relationship to keep you ahead of trends in saving, investing and advice.
- Advance access to all upcoming Reports
- Exclusive Monthly Subscriber Briefings
- Favorable pricing on other Hearts & Wallets products and services
Find Customized Facts Fast
Now, you don’t need a data science PhD to get fast, customized answers to time-sensitive questions.
Our software is designed with an in-depth understanding of the challenges you and other financial services executives responsible for strategy, solutions and innovation face every day.
With IQ Dataminer’s powerful, easy-to-use interface, you have instant access to –
- over 80 million data points on consumer personal finance and competitive performance
- over 50,000 U.S. households back to 2010
- 1,600 fields optimized for retail saving, investing and advice businesses
- custom segments and design targets
- ability to use Investor Quantitative™Database fields or append exclusive proprietary questions to the IQ™ Database survey to see all data by your typing algorithms.
Improve Solutions Through Benchmarking
Tap into comprehensive market data and supportive, expert feedback to improve conversion, retention and usage.
Inside Advice® Benchmarking
Get a customer’s-eye-view of your advice experiences. This easy and confidential benchmarking works for all types of advice, guidance and engagement experiences, drawing from 60,000 industry data points. See how your answers to important customer questions compare to the industry – from asset allocation, target college budgets, dates for retiring or starting Social Security, recommended savings amounts and more. Choose one of two options:
- Building Blocks: comparison of the answers to customer questions of your advice and guidance experience to others in the market
- Best Practices: analysis of relative positioning, capabilities and next best steps
Custom Trust Driver Analysis
Benchmark firm performance on trust drivers and prioritize actions to increase trust.
Custom Presentations, Workshops & Consulting Hours
Ask us to participate in senior management discussions, product ideation sessions, open-ended consultations and custom analysis.
With our powerful combination of extensive line operating experience, consumer marketing and strategy consulting, we can accelerate your team’s understanding and progress.
Access Distinctive Content
Get instant data for marketing campaigns, white papers or technology applications with flexible use options.
Why bother fielding new studies with unpredictable results? Find data that fits your exact purpose quickly and efficiently.
Use Cases by Role
Whatever your responsibility, Hearts & Wallets can help. Select your role and find out more.
Strategy & Innovation
See emerging trends and obtain inputs for predictive models.
Recent Use Cases:
- Obtained market sizes and inputs to lifetime value financial model to prioritize capital expenditures.
- Developed thought leadership campaigns for external use.
Customer Experience & Segment Management
Identify needs of consumer groups and measure results.
Recent Use Cases:
- Developed business case to target new consumer segment.
- Analyzed customer satisfaction vs. competition for specific customer types.
- Evaluated size/fit of potential new demographic group.
Advice & Financial Planning Management
Benchmark current positioning and enhance digital and live advice offerings.
Recent Use Cases:
- Compared advice and guidance solutions across large organizations to align positioning and pricing.
- Drove field adoption of planning programs with statistics to validate strengths.
- Evaluated potential advice partners.
Product Management & Development
Identify targets and key features for current and possible future solutions.
Recent Use Cases:
- Enhanced retirement income tool capabilities based on needs, preferences and behaviors of a specific target.
- Promoted new investment products.