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EQ™ Vault

The Explore Qualitative™ (EQ™) Database captures consumer perspectives on the unmet needs, strategic issues and new concepts that shape the future of retail saving, investing and financial advice.

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EQ™ Vault

Overview Browse Modules Search Modules Consumer Reactions

Topics

  • Advice Options
  • Channel Dynamics between "Stores" (Distributors) and Asset Managers
  • Intrahousehold/Intergenerational Finance
  • Pricing
  • Retirement Income

Modules by Topic

Advice Options

Advice Category Combinations: How Consumers Combine Experiences Reveals Barriers and Tailwinds to Trial & Engagement
Exercise from Innovations in Investment Solutions & Customer Experience Models (2024)
"Digital Investment Advice with Planning Option"
Concept Test from Talking Finance with Friends (2018)
Expectations from Workplace vs. Retail Advice
Exercise from Shopping for Advice on Aging Gracefully (2018)
Expectations from Different Levels of Advice
Exercise from The Experience Divide (2017)
Roles for Primary & Secondary Sources of Advice
Exercise from Envisioning the Future of Advice & Guidance (2017)
"Choice Box" aka Inside Advice® Grid
Concept Test from Envisioning the Future of Advice & Guidance (2017)
Regulatory: "Proposed Fiduciary Rule"
Concept Test from Unblocking Investor Inertia (2016)
Regulatory: "Best Interest Contract"
Concept Test from Digital Habits Revealed (2016)
Blending of Digital and Professional Advice by Pain Point
Exercise from Digital Habits Revealed (2016)
Regulatory: "FINRA IRA Oversight"
Concept Test from Optimizing the Last Chapter (2014)

Channel Dynamics between "Stores" (Distributors) and Asset Managers

Expectations for Products and Stores: Strategic Responses to Changing Power Dynamics for Asset Managers & Distributors
Exercise from Money Movement & Strategic Industry Dynamics (2023)
“Direct Indexing Managed Account” (vs. Traditional Managed Products like Mutual Funds, ETFs, SMAs): How to Engage Consumers in the Managed Account Structure of the Future
Concept Test from Money Movement & Strategic Industry Dynamics (2023)
Role for Asset Managers
Exercise from Talking Finance with Friends (2018)
Roles for Stores vs. Products
Exercise from New Needs, New Competitors, New Solutions (2015)
Opportunities for Products
Exercise from New Needs, New Competitors, New Solutions (2015)
The Balance of Power Between Manufacturers & Distributors
Exercise from Life After Work & Fear of the Unknown (2014)
Current Investment Products & Influencers
Exercise from Life After Work & Fear of the Unknown (2014)

Intrahousehold/Intergenerational Finance

Intrahousehold/Intergenerational Finance
Exercise from Innovations in Investment Solutions & Customer Experience Models (2024)
"Elder Financial Care" aka Periodic vs. Subscription Pricing
Concept Test from Shopping for Advice on Aging Gracefully (2018)
"Educational Funding for Grandchildren"
Concept Test from The Experience Divide (2017)
"Financial Advice for Non-Traditional Families"
Concept Test from Envisioning the Future of Advice & Guidance (2017)
"Financial Decision-making Support for Aging"
Concept Test from Digital Habits Revealed (2016)
Impact of Family Structure and Legacy Motive on Funding Old Age
Forecast from Funding Life After Work (2015)
"Couples Planning"
Concept Test from Surprises of Modern Retirement (2013)

Pricing

"Financial Advice Menu" and Pricing
Concept Test from Shopping for Advice on Aging Gracefully (2018)
"Elder Financial Care" aka Periodic vs. Subscription Pricing
Concept Test from Shopping for Advice on Aging Gracefully (2018)
Methods for Paying for Advice
Exercise from Envisioning the Future of Advice & Guidance (2017)
Retirement Advice: Service-Pricing Spectrum
Exercise from Optimizing the Last Chapter (2014)
Competitive Perceptions of Product/Service Quality & Price
Exercise from Surprises of Modern Retirement (2013)

Retirement Income

“In-Plan Retirement Income Solution”: Consumer Reactions to the Latest Trends in Guaranteed Income Design to Inform Product Enhancements and Reduce Barriers to Adoption
Concept Test from Innovations in Investment Solutions & Customer Experience Models (2024)
"Long-Term Retirement Investment"
Concept Test from Envisioning the Future of Advice & Guidance (2017)
"Investment Income Matched to Expense Types"
Concept Test from Digital Habits Revealed (2016)
"Drawdown Fund"
Concept Test from Funding Life After Work (2015)
"Overview of Income" for Statements & Digital Views
Concept Test from Funding Life After Work (2015)
"Target Date Retirement Fund with Income"
Concept Test from Life After Work & Fear of the Unknown (2014)
Regulatory: "Proposed In-Plan Income Product Guidance"
Concept Test from Optimizing the Last Chapter (2014)
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Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

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