EQ™ Vault
The Explore Qualitative™ (EQ™) Database captures consumer perspectives on the unmet needs, strategic issues and new concepts that shape the future of retail saving, investing and financial advice.
EQ™ Vault
Modules by Topic
Advice Options
Advice Category Combinations: How Consumers Combine Experiences Reveals Barriers and Tailwinds to Trial & Engagement
Exercise from
Innovations in Investment Solutions & Customer Experience Models
(2024)
"Digital Investment Advice with Planning Option"
Concept Test from
Talking Finance with Friends
(2018)
Expectations from Workplace vs. Retail Advice
Exercise from
Shopping for Advice on Aging Gracefully
(2018)
Expectations from Different Levels of Advice
Exercise from
The Experience Divide
(2017)
Roles for Primary & Secondary Sources of Advice
Exercise from
Envisioning the Future of Advice & Guidance
(2017)
"Choice Box" aka Inside Advice® Grid
Concept Test from
Envisioning the Future of Advice & Guidance
(2017)
Regulatory: "Proposed Fiduciary Rule"
Concept Test from
Unblocking Investor Inertia
(2016)
Regulatory: "Best Interest Contract"
Concept Test from
Digital Habits Revealed
(2016)
Blending of Digital and Professional Advice by Pain Point
Exercise from
Digital Habits Revealed
(2016)
Regulatory: "FINRA IRA Oversight"
Concept Test from
Optimizing the Last Chapter
(2014)
Channel Dynamics between "Stores" (Distributors) and Asset Managers
Expectations for Products and Stores: Strategic Responses to Changing Power Dynamics for Asset Managers & Distributors
Exercise from
Money Movement & Strategic Industry Dynamics
(2023)
“Direct Indexing Managed Account” (vs. Traditional Managed Products like Mutual Funds, ETFs, SMAs): How to Engage Consumers in the Managed Account Structure of the Future
Concept Test from
Money Movement & Strategic Industry Dynamics
(2023)
Role for Asset Managers
Exercise from
Talking Finance with Friends
(2018)
Roles for Stores vs. Products
Exercise from
New Needs, New Competitors, New Solutions
(2015)
Opportunities for Products
Exercise from
New Needs, New Competitors, New Solutions
(2015)
The Balance of Power Between Manufacturers & Distributors
Exercise from
Life After Work & Fear of the Unknown
(2014)
Current Investment Products & Influencers
Exercise from
Life After Work & Fear of the Unknown
(2014)
Intrahousehold/Intergenerational Finance
Intrahousehold/Intergenerational Finance
Exercise from
Innovations in Investment Solutions & Customer Experience Models
(2024)
"Elder Financial Care" aka Periodic vs. Subscription Pricing
Concept Test from
Shopping for Advice on Aging Gracefully
(2018)
"Educational Funding for Grandchildren"
Concept Test from
The Experience Divide
(2017)
"Financial Advice for Non-Traditional Families"
Concept Test from
Envisioning the Future of Advice & Guidance
(2017)
"Financial Decision-making Support for Aging"
Concept Test from
Digital Habits Revealed
(2016)
Impact of Family Structure and Legacy Motive on Funding Old Age
Forecast from
Funding Life After Work
(2015)
"Couples Planning"
Concept Test from
Surprises of Modern Retirement
(2013)
Pricing
"Financial Advice Menu" and Pricing
Concept Test from
Shopping for Advice on Aging Gracefully
(2018)
"Elder Financial Care" aka Periodic vs. Subscription Pricing
Concept Test from
Shopping for Advice on Aging Gracefully
(2018)
Methods for Paying for Advice
Exercise from
Envisioning the Future of Advice & Guidance
(2017)
Retirement Advice: Service-Pricing Spectrum
Exercise from
Optimizing the Last Chapter
(2014)
Competitive Perceptions of Product/Service Quality & Price
Exercise from
Surprises of Modern Retirement
(2013)
Retirement Income
“In-Plan Retirement Income Solution”: Consumer Reactions to the Latest Trends in Guaranteed Income Design to Inform Product Enhancements and Reduce Barriers to Adoption
Concept Test from
Innovations in Investment Solutions & Customer Experience Models
(2024)
"Long-Term Retirement Investment"
Concept Test from
Envisioning the Future of Advice & Guidance
(2017)
"Investment Income Matched to Expense Types"
Concept Test from
Digital Habits Revealed
(2016)
"Drawdown Fund"
Concept Test from
Funding Life After Work
(2015)
"Overview of Income" for Statements & Digital Views
Concept Test from
Funding Life After Work
(2015)
"Target Date Retirement Fund with Income"
Concept Test from
Life After Work & Fear of the Unknown
(2014)
Regulatory: "Proposed In-Plan Income Product Guidance"
Concept Test from
Optimizing the Last Chapter
(2014)