The Explore Qualitative™ (EQ™) Database captures consumer perspectives on the unmet needs, strategic issues and new concepts that shape the future of retail saving, investing and financial advice.
Explore the reasons behind households maintaining a growing number of saving and investing relationships and the roles of banking and investing.
Explore 2023 analyzes what “simplicity,” the #1 driver of money movement, means to consumers, as well as industry-level dynamics between asset managers and distributors, reactions to new pricing mechanisms and consumer understanding of managed product structures.
Explore the reasons behind the increase in older consumers moving money, changing needs of an aging population, and industry-level questions about pricing of advice and high levels of cash
Explore the influence of friends on investment information and advice among young and middle-aged investors while examining disruptive trends in savings, digital advice and asset management.
Explores consumer perceptions of experience with investing, as well as its impact on loyalty to firms or advisors, expectations from advice, attitudes to active vs. passive investing and goal-specific accounts.
Explores the practical and emotional value of different types of guidance and advice, in the workplace and retail, as well as specific product and solution concepts for retirement, families and choice.
Explores why and how older investors have increased their use of digital resources and where they see their future needs headed, especially regarding “robo-advisors,” income in retirement and fiduciary vs. best interest.
Explores goals, relationships, three new solutions and the proposed fiduciary rule from the perspectives of middle-aged investors who are moving money, according to how much value they see in paying for advice.
Examines goals, definitions of success, milestones, needs and attitudes to stores and products among young investors now that “robos” have emerged as packaged solutions with clear pricing.
Examines needs, expectations, language preferences and reactions to product and services related to drawing capital in retirement. according to family structure and legacy motive.
Explores the balance of power between packaged products and advisor-assembled solutions in the context of how people nearing retirement view their future lifestyle, incomes, and a target date use case.
Explores emotions behind the persistent behavior of either taking chunks of capital or drawing nothing in retirement, set in the context of reasons for seeking different types of advice, by retirement preparedness.
Explores how the end of pensions and clarity on the timing of stopping work will change old age, by discussing income sources, advice and products with people who have first-hand experience with these dynamics.
Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.
By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.
Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.
By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.