EXPLORE QUALITATIVE™ REPORTS
Jump start innovation from the 120 curated reports drawn from the Explore Qualitative™ Voice of the Customer Database and 8,000 consumer verbatims.
Sort by Type — Sort by Series
Forecast Reports: Put your finger on the consumer pulse with a contemporary look at needs and attitudes.
Forecast: Influences on Older Money Movers
Forecast: How Friends are Influencing Investment Decisions
Forecast: Beliefs & Truths about Investing Experience
Forecast: Midlife Pressures & Checking Progress to Goals
Forecast: Digital Options Leading to Choosier Older Consumers
Forecast: Sentiment & Goals
Forecast: Impact of Family Structure & Legacy Motive on Funding Old Age
Forecast: Goals, Definition of Success & Milestones
Forecast: What I Really Wanted to Do All My Life
Forecast: Looking Ahead to Stopping Full-time Work
Forecast: Experiences & Surprises of Retirement
Forecast: Economic Realities, Attitudes & Goals
Forecast: Attitudes towards “Retirement”
Forecast: Attitudes to External Environment
Forecast: Burden of Distrust on Advice
Forecast: Generations X & Y Goals & Fears
Forecast: Reasons Not Saving Enough and Ways to Engage
Forecast: Planning for the Unknowable
Forecast: Retirement No Longer Achievable or Smart
Exercise Reports: Examine market phenomena where products are still several years in the future.
Exercise: Motivations to Move Cash into Investments
Exercise: Expectations from Workplace vs. Retail
Exercise: Social Uses of Technology in Investing
Exercise: Role for Asset Managers
Exercise: Loyalty to Firm vs. Advisors
Exercise: Expectations from Different Levels of Advice
Exercise: Roles for Primary & Secondary Sources of Advice
Exercise: Methods of Paying for Advice
Exercise: Blending of Digital and Professional Advice by Pain Point
Exercise: Attitudes to “Robo-Advisors” among Older Consumers
Exercise: Shopping and Relationships
Exercise: Motivating Advertising Messages
Exercise: Language & Techniques for Generating Income in Retirement
Exercise: Expectations from Products & Stores
Exercise: Retirement Funding Highest Needs & Pricing
Exercise: Helps & Hindrances
Exercise: Opportunities for Products
Exercise: Roles for Stores vs. Products
Exercise: Chunk or Nothing - Emotion & Reason Behind Dipping into Principal
Exercise: George & Nina’s Reasons for Seeking Help
Exercise: Retirement Advice Service-Pricing Spectrum
Exercise: Retirement Product Advertisements
Exercise: Current Investment Products and Influencers
Exercise: Transition from Accumulation to Income/Preservation
Exercise: The Balance of Power Between Manufacturers and Distributors
Exercise: Sources of Funds (aka Retirement Income)
Exercise: Relationship History
Exercise: Competitive Perceptions of Product/Service Quality & Price
Exercise: Who's on the Financial Team?
Exercise: Relationship History Future
Exercise: Web-based Advice & App Offering Review
Exercise: Trial & Consolidation Experiences
Exercise: Use & Perceptions of Retirement Income Calculators
Exercise: Lifestyle Aspirations: Independence and Control
Exercise: Perceptions of Product/Service Quality & Price
Exercise: Relationship History
Exercise: Accumulators Weigh in on term "Retirement Income"
Exercise: Met & Unmet Financial Advice Needs
Exercise: Keys to Becoming the Trusted Go-To Resource
Exercise: What's Working & What's Not: What Generation X & Y Investors Long For
Exercise: Investment Providers
Exercise: What's Working & What's Not: Insight into the Advice Service Models of the Future
Exercise: Attitudes & Experiences of Upshifters
Exercise: Attitudes & Experiences of Downshifters
Exercise: Income Sources, Taxes & "Untouchable" Money
Exercise: Use & Trust in Providers
Exercise: The Three Screaming Unmet Needs
Exercise: Trust Building Practices
Exercise: Pre-Retiree Checklist: Not All 50-Somethings are Pre-Retirees
Concept Test Reports: Get a first look at emerging solutions ready to be packaged and priced.
Concept Test: “Financial Advice Menu” and Pricing
Concept Test: “Home Conversion Mortgage” aka Reverse Mortgage
Concept Test: “Elder Financial Care”
Concept Test: “Digital Investment Advice with Planning Option”
Concept Test: “Investment Account for Future Health Care Expenses” or HSA
Concept Test: “Banking and Investing Together” with New Saving Techniques
Concept Test: “Investment Account for Future Health Care Expenses” or HSA
Concept Test: “Hybrid Active-Passive Fund”
Concept Test: “Educational Funding for Grandchildren”
Concept Test: Regulatory “Change in Mutual Funds Available”
Concept Test: “Long-Term Retirement Investment”
Concept Test: “Financial Advice for Non-Traditional Families”
Concept Test: “Choice Box”
Concept Test: “Financial Decision-making Support for Aging”
Concept Test: “Investment Income Matched to Expense Types"
Concept Test: Regulatory “Best Interest Contract”
Concept Test: "Financial Wellness Subscription Program"
Concept Test: "Invested Emergency Fund"
Concept Test: "Investments and Insurance Package" for Gig Workers
Concept Test: Regulatory - “Proposed Fiduciary Rule”
Concept Test: “Drawdown Fund”
Concept Test: “Goals-Based Investing”
Concept Test: “Overview of Income” for Statements & Digital Views
Concept Test: "New Needs Framework"
Concept Test: "Leading Robos"
Concept Test: Regulatory “FINRA IRA Oversight” and “DOL In-Plan Income Product Guidance”
Concept Test: “Target-Date Retirement Fund with Income”
Concept Test: “Packaged Product vs. Components” Target Date Retirement Fund Use Case
Concept Test: “Couples Planning”
Concept Test: Retirement “Transition Services”
Concept Test: "Trust Services: Administrative Support for Older Customers & Their Families"
Concept Test: 3 Approaches to Retirement Income “Income Floor,” “Time-Based Buckets,” “Sustainable Withdrawal”
Concept Test: “Annual Advisor Review vs On-line Tools”
Concept Test: 4 Pricing Options - “Asset-Based Bundled” “Unbundled choice of Services and Fees” “Front-end Load” “Fiduciary Standard”
Concept Test: Pricing "Asset-Based Bundled Investment + Personal Finance" "Choice of Service Level: Unbundled Investment + Personal Finance Advice"
Concept Test: “Financial Advice”
Concept Test: “Personal Guaranteed Pension”
Concept Test: “Retirement Investment and Spending Plan”
Concept Test: “Financial Life Advice”
Segmentation Reports: Understand the nuances that drive consumer behavior and shape messaging
Segmentation: Desired Scope and Service Ranges on Inside Advice® Grid
Segmentation: Reliance on Friends for Investing Advice
Segmentation: Perceived Investing Experience
Segmentation: Types of Stores Used
Segmentation: Use of Digital Advice
Segmentation: Attitude to Paying for Professional Advice
Segmentation: Family Structure & Legacy Motive
Segmentation: Financial Wellness Behaviors & Price Sensitivity
Segmentation: Pension Status & Retirement Preparedness
Segmentation: Prefer Packaged Product or Component Parts
Segmentation: Pension Status & Control of Retirement Timing
Segmentation: Peak Accumulators: Tech/Live Advice
Segmentation: Vision for Senior Lifestyle
Segmentation: Feelings about Financial Future
Segmentation: Retirement Preparedness
Segmentation: Financial Wellness Behaviors
Segmentation: Service-Pricing Wants
Segmentation: Retirement Spending Philosophy
Segmentation: Financial Wellness Behaviors