Harness the trend behind the growth in consumers who move money with the latest Hearts & Wallets Insight Module, Money Movement: Insights to Outsmart the Competition as New Accounts are on the Rise. Money Movement is drawn from the latest fielding of the Hearts & Wallets Investor Quantitative™ Database, recognized as the largest single dataset on U.S. retail consumer attitudes, behaviors and buying patterns with over 40,000 U.S. households. 

Go beyond proprietary firm data with Hearts & Wallets’ multidimensional view for greater visibility into transaction dynamics to hone in on household transactions for new and existing relationships. Know the competitive field -- from the growth of new accounts with new deposits to the competitive advantage banks currently have over brokerage firms in attracting new deposits.

• Money movement transactions – including rollover, transfer, new account or cashout – are up, fueled by younger consumers and the mass market (<$100,000).  
• Half of consumers tried a new relationship. Citibank and E*Trade achieved high trial. 
• New deposits are funding New Accounts, up +15ppts vs 2015. Households taking this action are more likely than the average HH to have experienced a job change or loss. 
• Success recipes for money movement differ by competitor. 

Marketing, product and advice/digital design professionals will benefit from the actionable data and insights in this report to: 

• Identify groups driving transaction increases, especially younger consumers as they develop brand loyalty and consumers in the mass market with high-earning potential. 
• Glean unique transaction insights into motivating factors to develop campaigns around consumer drivers not normally visible to firms. 
• Respond to consumer desire for different levels of control, advice and pricing.   
  

The Hearts & Wallets Investor Quantitative™ Database (IQDB) is the comprehensive resource for understanding and analyzing behaviors and attitudes of retail savers and investors. With over 1,000 fields and derived variables, the breadth and depth of topics covered is designed with decades of hands-on experience in the marketing, product, service and research functions it serves. The database covers consumers of all age and wealth segments, with over 5,000 annual responses to an online survey fielded mid-year since 2010. The large sample size of 40,000 U.S. households permits sizing and profiling of virtually any demographic, behavioral or attitudinal definition for consumer groups. Its national weighting methodology allows for comparisons across years and customer/shareholder bases of leading firms. 

Each report is created by subject matter experts with exceptional academic credentials and years of experience in retail finance, consumer packaged goods and technology who provide insights into the marketplace and the competition that you won’t find anywhere else.