Wants & Pricing
How Top Performers Crack the Code to Get Customer Wants Right -- a Quantitative Report
Order Report - Wants & Pricing: How Top Performers Crack the Code to Get Customer Wants Right -- a Quantitative Report
Report Overview
Wants & Pricing: How Top Performers Crack the Code to Get Customer Wants Right gives you the competitive data and insight you need on customer wants, Top Performer firms, expectations for paid vs. non-paid financial professionals, and important pricing trends.
Understand the level of importance that consumers place nationally on 34 service dimension attributes (25 firm and 9 fin pro) and three pricing dimensions tracked, plus how the top 21 firms most often cited perform. The report draws from the latest fielding of the Hearts & Wallets Investor Quantitative™ Database, recognized as the largest single dataset on U.S. retail consumer attitudes, behaviors and buying patterns, with over 45,000 U.S. households.
Select Key Findings
- As consumer enthusiasm for flat fees continues to grow, some stores are ahead of the trend, while others lag – find out which ones in the report.
- Consumers who expect advice to be free have higher expectations for accountability for investment results compared to consumers who pay for investment selection.
- Top Performers for “explains things in understandable terms” are Ameriprise, Edward Jones and Morgan Stanley.
How This Report Helps
Marketing, product and advice/digital design professionals will benefit from the actionable data and insights in this report to:
- Compare the results of this large-scale national study to your internal brand tracking to gain new insights.
- Satisfy the key shopping criteria for consumers who use financial professionals, and define customer expectations for “free” service.
- Help consumers understand how to buy what they want.
- Know your customer wants and those of competitors to develop competitive strategies.
- Stay ahead of pricing trends.
About the Hearts & Wallets Investor Quantitative™ Database
The Hearts & Wallets Investor Quantitative™ Database (IQDB) is the comprehensive resource for understanding and analyzing behaviors and attitudes of retail savers and investors. With over 1,600 fields and derived variables, the breadth and depth of topics covered is designed with decades of hands-on experience in the marketing, product, service and research functions it serves. The database covers consumers of all age and wealth segments, with over 5,000 annual responses to an online survey fielded mid-year since 2010. The large sample size of over 45,000 U.S. households permits sizing and profiling of virtually any demographic, behavioral or attitudinal definition for consumer groups. Its national weighting methodology allows for comparisons across years and customer/shareholder bases of leading firms.
This new 58-page report features 37 data-intensive exhibits
Executive Summary
Key Findings & Implications, Favorite Statistics, Related Research
Most Frequent Wants of Firms Have Been the Same for 5 Years and Growing Stronger
Wants from Firm – Top Two-Box Importance: National
Most Frequent Wants from Firm – Top Two-Box Importance, Ranked Based on Importance: National, by Store, by Lifestage, by Assets
Emerging Wants from Firm – Top Two-Box Importance: National, by Lifestage, by Assets
Consumers Identify Wants From Fin Pros and How Expectations Differ if Paying for Advice
Wants from Financial Professionals – Top Two-Box Importance: National, by Lifestage, by Assets, by Year
Wants from Financial Professionals: Use Paid Inv Pro vs. “Free” Fin Pro – Top Two-Box Importance: National, by Lifestage, by Assets, by Year
“Don’t Know How I Pay” Persists
Pricing Mechanism: National, by Lifestage, by Assets, by Year
Store and Product Pricing Mechanisms: National, by Year, by Investable Assets, by Lifestage, by Amount
Understanding of How Firm Earns Money: National, by Year, by Investable Assets, by Lifestage
Top Performers are Identified Based on Customer Satisfaction
Top Two-Box Importance and Satisfaction Ratings on Wants from Firm and on Select Pricing Measurements by Service Dimension, All Primary and Secondary Customers
Different Views are Examined Within Wants & Pricing Data
Top Two-Box Importance and Satisfaction Ratings on Wants From Firm and on Select Pricing Measurements, All Primary and Secondary Customers
Brand Perceptual Map: Top 2 Box Satisfaction on 2 Wants, All Primary and Secondary Customers
Appendix
Appendix: Terminology & Definition, Sample Sizes
Index of Companies
American Century
Ameriprise
Bank of America (excluding Merrill Lynch)
Capital One
Citibank
Charles Schwab
Edward Jones
E*Trade
Fidelity
JP Morgan Chase
Merrill Lynch (excluding EDGE)
Morgan Stanley
PNC
Prudential
T. Rowe Price
TIAA
TD Ameritrade
USAA
Vanguard
Wells Fargo Advisors
Wells Fargo Bank
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By signing this form, I certify that I am authorized to make this purchase on behalf of my company (“Customer”) and that Customer agrees to the following terms. Hearts & Wallets grants Customer a limited, non-exclusive, non-assignable license to use the Hearts & Wallets’ report for Customer’s private, internal use only. Customer shall not use any portion of the report for external use. Customer shall not share the report with any third-party, shall not permit other persons to use the report, shall not create derivative works based upon the report, and shall not sell, lease, or otherwise transfer rights to the report. Any such forbidden use shall immediately terminate Customer’s license to the report. All title, ownership, rights, and intellectual property rights in the report shall at all times remain vested in Hearts & Wallets. Customer does not receive any ownership rights or intellectual property rights in the report. Upon receipt of this report, Customer accepts the report and agrees to pay the amount specified.
Select the desired report(s) and send a signed copy of this form to info@heartsandwallets.com. We will prepare a separate invoice for payment.
By signing this form, I certify that I am authorized to make this purchase on behalf of my company (“Customer”) and that Customer agrees to the following terms. Hearts & Wallets grants Customer a limited, non-exclusive, non-assignable license to use the Hearts & Wallets’ report for Customer’s private, internal use only. Customer shall not use any portion of the report for external use. Customer shall not share the report with any third-party, shall not permit other persons to use the report, shall not create derivative works based upon the report, and shall not sell, lease, or otherwise transfer rights to the report. Any such forbidden use shall immediately terminate Customer’s license to the report. All title, ownership, rights, and intellectual property rights in the report shall at all times remain vested in Hearts & Wallets. Customer does not receive any ownership rights or intellectual property rights in the report. Upon receipt of this report, Customer accepts the report and agrees to pay the amount specified.