Money Movement
Tap into Consumer Motivations to Drive Trial and Transfers - a Quantitative Report
Order Report - Money Movement: Tap into Consumer Motivations to Drive Trial and Transfers - a Quantitative Report
Report Overview
The Report on Money Movement: Tap into Consumer Motivations to Drive Trial and Transfers provides actionable analysis and greater visibility into transaction dynamics both at their origin and destination for a full picture of opportunity and potential threats. The report covers new deposits in new accounts, cashouts, transfers and rollovers.
Money Movement is drawn from the latest fielding of the Hearts & Wallets Investor Quantitative™ Database (IQ™ Database), recognized as the largest single dataset on U.S. retail consumer attitudes, behaviors and buying patterns, with over 45,000 U.S. households.
Select Key Findings
- “To simplify my finances” is the No. 1 reason for money movement. The how of simplification varies based on the complexity of the consumer’s financial needs.
- Consumers ages 39 and younger are the most likely to move money – 8 percentage points or more ahead of other lifestages.
- Put life events in context as a trigger: half of consumers who had a major life event in the past 3 years were not involved in money movement.
How This Report Helps
Marketing, product and advice/digital design professionals will benefit from the actionable data and insights in this report to:
- Identify consumer groups and messaging for new deposits, which are a key driver of money movement.
- Craft differentiated messaging based transaction size and underlying consumer motivations.
- Understand the powerful motivation of simplification for effective messaging, trial and retention.
About the Hearts & Wallets Investor Quantitative™ Database
The Hearts & Wallets Investor Quantitative™ Database (IQDB) is the comprehensive resource for understanding and analyzing behaviors and attitudes of retail savers and investors. With over 1,600 fields and derived variables, the breadth and depth of topics covered is designed with decades of hands-on experience in the marketing, product, service and research functions it serves. The database covers consumers of all age and wealth segments, with over 5,000 annual responses to an online survey fielded mid-year since 2010. The large sample size of over 45,000 U.S. households permits sizing and profiling of virtually any demographic, behavioral or attitudinal definition for consumer groups. Its national weighting methodology allows for comparisons across years and customer/shareholder bases of leading firms.
This new 48-page report features 33 data-intensive exhibits.
Executive Summary
Methodology
Key Findings & Implications, Favorite Statistics, Related Research
One in 4 is considering moving money next year; most common transaction is funding a new account with a new deposit.
Consumer Households Involved in Money Movement, National, by Transaction Status, by Transaction Type
Distribution of Number of Transactions in Households, By Investable Assets
Transaction Amounts and Average Transaction Size, by Transaction Type
“To simplify my finances” is the #1 factor motivating money movement, although motivations vary by transaction size.
Involvement and Incidence in Any Money Movement, By Life Events, By Household Type
Motivation Factors - All Transactions Types, National, by Transaction Size, by Year
Average Count of Motivating Factors: All Transactions Types
Transactions today are more likely to involve trial of new providers than in the past.
Transactions, by New or Existing Relationship
Transaction Size, by Relationship Status
Motivation of Decision, by All Transaction Types, by Transaction Type=New Account Funded with New Deposit, by Trial=“New”
Young consumers are the most active participants in money movement.
Consumer Households ”Done” or Considering Any Money Movement, By Investable Assets, by Lifestage
Distribution of Number of “Done” Transactions in All Households: By Lifestage
Consumer Households Involved in Money Movement, by Activity Level, by Transaction Type, by Lifestage
Most consumers are uncomfortable leaving money in a previous employer’s retirement plan. “To simplify my finances” and “better retirement planning” are the main rollover motivators.
Crosstab Analyses for Attitude: “I am comfortable leaving money in a retirement plan sponsored by a company where I no longer work”
Motivation of Decision: by Rollover, by Relationship, by Year
Rollover Destination: Internal, External or New Employer-Sponsored Retirement Plan (“ESRP”)
Transaction Size: by Rollover
Rollover Destination and Motivation of Decision: by Size of Rollover
Appendix
Terminology & Definitions, Sample Sizes
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