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Explore Qualitative™ Vault


Access valuable insights into emerging product and market trends through Hearts & Wallets' Explore Qualitative™ Vault. This research is organized on over a decade of curated consumer anecdotes and verbatims, organized by behavioral and attitudinal characteristics.

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“Hearts & Wallets is our best resource for consumer insights.”
– Client Insights
One of Largest Diversified U.S. Investing Companies

Why qualitative research through Explore Qualitative™ Vault?


  • Gain insights into customers' attitudes, behaviors, motivations and wants
  • Stay ahead of emerging market trends and obtain insights on fees and pricing
  • Evaluate the perception of your firm and competitors.
  • Test new product and service concepts

Hearts & Wallets Focus Groups


Hearts & Wallets conducts annual focus groups in select cities across the U.S., providing accurate and actionable insights through small group discussions moderated by trained facilitators.

Discussion structures include:

1

Forecast

Open-ended consumer dialogue that probes on emerging trends.

2

Exercise

Structured exploration of a developing, strategically important topic to determine viability. Identifies trends 3-5 years in the future.

3

Concept Tests

Gauges consumer reactions to emerging products or services newly in-market or ready for commercialization in 1-2 years. Provides packaging and pricing insights.

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Hear From Our Clients


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"Hearts & Wallets brings "an understanding of the consumer mindset to the forefront of business decisions, and give us a heads up on emerging trends."
– Principal, Client Insights
A Leading Brokerage-Dealer
“Rarely does any content that I’ve read over the years reach the level of sophistication and credibility that Hearts & Wallets produces."
– Client Experience Manager
Major Diversified Firm
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Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

Reminder

Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

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