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An independent research and benchmarking firm dedicated to the financial services industry.


Supporting broker-dealers, asset managers, retirement companies, banks and other financial institutions in making informed and smart decisions through reports, data mining software and competitive analysis.
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"Hearts & Wallets has given us a heads up on emerging trends. We would not have made the same progress without you."
Principal, Client Insights & Strategy
Major broker-dealer admired for its successful growth
PODCAST

The Power of Data and Analytics in Financial Services

Companies that leverage comprehensive research and analysis are better positioned to drive growth and deliver exceptional value to their clients. Laura Varas, Founder and CEO of Hearts & Wallets, discusses the importance of high-quality research in wealth management and how Hearts & Wallets' data has helped clients achieve growth and success.

Watch a quick clip or listen to the full podcast on Apple Podcasts or Spotify!

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WATCH CLIP
NEW REPORT

Investment Products & Asset Managers 2023: New Wrappers, Multi-asset Solutions & Reaching More Shareholders to Power Growth

This report is our annual look at how households are currently allocating their assets and which investment managers are leading the industry.

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REQUEST A PREVIEW
Why H&W?

Trends Subscribers Are 2.5x More Likely To Be In Positive Net Flows Than Non-Subscribers*

Over 70% of Hearts & Wallets subscribers experienced positive net flows in 2022. This compared to just 30% of non-subscribers. Consider a Hearts & Wallets Trends™ subscription to help your organization build customer, product and distribution strategies to support asset growth.

* Source: Investor Quantitative Database, 2022, encompassing 6,000 consumers, 15,000 store relationships, and 8,300 completed and anticipated money movement transactions.

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Who we are


We research behavior relating to saving, investing and financial advice. Through our three proprietary databases, we track current trends, benchmark advice and guidance experiences, and collect customer sentiments and attitudes.

INVESTOR QUANTITATIVE™ DATABASE

120M
DATA POINTS

On buying patterns from over 70,000 U.S. households

INSIDE ADVICE® BENCHMARKING

60K
DATA POINTS

On the structure of advice and guidance

QUANTITATIVE™ VAULT VOICE

8K
Curated Consumer Stores

On emerging products and services

"Rarely does any content that I’ve read over the years reach the level of sophistication and credibility that Hearts & Wallets produces."
Client Experience Manager
Major Diversified Firm

How can we help you


Stay ahead of trends through research

  • Monthly research reports available by subscription or individual reports
  • Exclusive access to monthly briefings with industry analysts
  • Consulting
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Access customized data queries - fast facts

  • Consumer and household behaviors
  • Custom segments and design personas
  • Competitive data on asset managers and distributors
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Improve business results from your customer interactions

  • Benchmarketing of advice and guidance tools and customer interactions
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Create distinctive content for marketing campaigns

  • External use of data and statistics in marketing materials
  • “Top performer” designations of asset managers and distributors
  • Customer satisfaction ratings
CONTACT US

How to engage with us


We offer a number of products and services designed to help you to build product and market strategies, support speed to market, improve customer experiences, and drive overall business results.

Trends™ Subscription

Get access to monthly reports and live webinars hosted by our industry analysts.

IQ Dataminer

Conduct your own research and analysis through software accessing our trends database.

Inside Advice® Grid

Analyze your advice and guidance tools and customer interactions based on industry best practices.

Trends™ Subscription

Get access to monthly reports and live webinars hosted by our industry analysts.

REQUEST A PREVIEW REPORT

IQ Dataminer

Conduct your own research and analysis through software accessing our trends database.

GET STARTED WITH A FREE PASS

Inside Advice® Grid

(hypothetical placements shown)
Self ServiceFull ServiceService LevelMid ServiceLevel 3ScopeLevel 2Level 1Financial Wellness SubscriptionFinancial PlanThe Usual 401(k)Self-DirectedOnline BrokerageSelf-DirectedOnline BrokerageWhen We Really Like YouPensionClassic Full- Service BrokerWealth Management“Robo”Wrap Account“Robo +”

Analyze your advice and guidance tools and customer interactions based on industry best practices.

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Hear from our clients


  1. 1 / 3
  2. 2 / 3
  3. 3 / 3
"We love the (Hearts & Wallets) research, and honestly, I know there are good brains behind it, so there is never a question of integrity of data."
SVP, Research & Consumer Insights
Major diversified bank
"Inside Advice® gives us the insights we need to enhance our experiences and improve advisor engagement."
SVP Advice
Broker-Dealer Bank
"Hearts & Wallets latest research is incredibly relevant to our wellness work"
Head of Advice
Major Financial Services Firm

Note: Inside Advice® Benchmarking methodology, terminology, processes and artwork, including Inside Advice® Grid, are Proprietary & Confidential to Hearts & Wallets.

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Reminder

Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

Reminder

Hearts & Wallets reports and research are for internal use only. Reports, wording of survey questions, structure of fields and data points are the property of Hearts & Wallets and are protected by copyright. Access to them is provided to you for internal strategic use only, and they cannot be used outside of your company without written consent from Hearts & Wallets LLC. Please contact Client Success to add more users for internal strategic access or to inquire about flexible options for licensing content for external use.

By clicking “I Agree”, you agree to our terms of use and that you have read our privacy policy.

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