"Technology, demand and regulatory pressures are transforming retail investing. Whether your firm is focused on retirement, banking, brokerage, investments or insurance, understanding and utilizing consumer marketing techniques and competitive differentiation is essential to survive".
Laura Varas, CEO and Founder of Hearts & Wallets
A driving passion for consumer choice and a deep belief that competitive innovation is the best way to solve consumer problems is at the core of our company's values.
We study the needs, attitudes and behaviors of retail savers and investors. Our resources cover unparalleled breadth and depth of demographics, sentiment, wants, behaviors, provider relationships, product ownership, competitive ratings and more.
Our platform combines quantitative, qualitative, sizing and competitive research to answer all the questions we have been asked in our operational roles.
Who We Are
Hearts & Wallets is the source for retail investor data and insights combining a consumer marketing framework with financial services operating experience.
We were founded in 2010 and our growing team of seasoned professionals with financial services, consumer packaged goods, and strategy consulting backgrounds are located in the New York, Boston, Chicago and San Francisco markets.
We help leading financial services providers improve the effectiveness of their marketing strategies, product offerings and service deliveries through research, custom engagements and on-going dialogue.
We want to revolutionize the way retirement and investment solutions are designed and marketed: simply put, we want products and services to solve consumer needs.
We abhor one-size-fits-all approaches because distinct groups of consumers have unique needs. This is why we have put consumer segmentation and design personas at the heart of everything we do. The gap between understanding of consumer wants and realities of delivering solutions has been too big. Because we understand both, we are helping to close that gap.
We want to see a clear array of diverse options for investment advice and personal finance support, with differentiated value propositions and clear pricing.
We believe this means a range from ultra low-cost index investing with no service bells and whistles, to medium-priced blends of active-passive investing with periodic support, to higher-priced full-service motivation and support.
We believe competitive categories that facilitate consumer shopping, and separate pricing of investment and personal finance advice, are essential to articulating this range in a way consumers can understand.
We know that the innovation that market competition unleashes is the best way to solve consumer problems.
Evidence around the world in the 20th century has proven this beyond doubt. This is why the focus of our work is serving as a utility to product and advice development and marketing professionals who are developing the next generation of solutions.
We believe that, supported with the right information, each consumer is, most of the time, in the best position to choose what is right for him or her.
We believe that government regulation has a role, but that there is no substitute for an informed consumer. This is why a secondary focus is providing information to facilitate good choice directly to consumers.