(Rye, NY) – The emergence of a hybrid crossover segment of more than 7 million affluent consumers who use both self- and full-service financial services providers redefines traditional delegator and do-it-yourself investment preference categories in a study by Hearts & Wallets, the preeminent financial research platform for consumer savings and investing insights.
Hearts & Wallets’ new Platform Choice segmentation is based on firms consumers actually work with rather than the traditional methodology of the consumer’s stated preference for investment decision-making. Hearts & Wallets research over the past five years indicates a major disconnect between what consumers say they do for investment advice and their actual behaviors. For example, only half (53%) of self-identified delegators, who say they rely primarily on financial professionals to make investment decisions, worked with a full–service investment provider in 2014, according to Hearts & Wallets data. Read More→