Laura Varas is CEO and Founder at Hearts & Wallets where she applies her experiences in participating in markets worldwide to create stronger connections between financial solutions and consumer needs. Laura is a thought leader who combines a proven ability to see future trends with a relationship-based style of client service. She enjoys helping clients to achieve their best performances. Laura has over 25 years of experience in retail finance, consumer packaged goods and strategy consulting. Prior to founding Hearts & Wallets, she held senior positions at Fidelity and Citibank, with earlier roles at Colgate-Palmolive, Grey Advertising and Mercer Management Consulting strategy practice. Laura holds a B.A. in economics from Yale University and an MBA in marketing, strategy and decision sciences from the Kellogg School of Management at Northwestern University. She speaks Spanish, French and German.
Liz Dow is a Vice President and Relationship Manager at Hearts & Wallets. In this role, she is the main contact for her clients, helping them make the most of Hearts & Wallets’ resources to meet their business objectives. Liz has over 10 years of experience as a financial advisor. Prior to working with Hearts & Wallets, she was a financial advisor at Wells Fargo and Merrill Lynch. She holds a BA from Hobart and William Smith College.
Amber Katris is a Subject Matter Expert. Amber Katris is a subject matter expert with Hearts & Wallets, focusing on Portrait market sizing and Investor Quantitative Database. She covers household finance, retirement, money movement, investment products and asset managers. Amber has over 10 years of experience in accounting and finance at global corporations, including Quaker Oats and technology companies. She is a licensed CPA and has taught college-level business courses. Amber holds a B.S. in accounting from Purdue University and an MBA in marketing and finance from the Kellogg School of Management at Northwestern University. She speaks some Spanish
Katherine Nygren is a Subject Matter Expert. Katherine is a Subject Matter Expert with Hearts & Wallets, focusing on Explore Qualitative™. Katherine has over 20 years of marketing experience in consumer and financial services. In her career, Katherine was head of International Marketing for TransUnion. She also held roles at Citibank and American Airlines. Katherine holds a B.A. in Spanish from the University of Illinois at Urbana-Champaign and an MBA in international business from the Kellogg School of Management at Northwestern University. She speaks Spanish. K
Betsy Seeley is a Subject Matter Expert. Betsy is a subject matter expert who oversees the Inside Advice™ personal finance advice benchmarking at Hearts & Wallets. She is responsible for both the public offering assessments and confidential, supportive assessments working with clients. Betsy brings over 25 years of customer-focused financial services experience to clients. Prior to joining Hearts & Wallets, her background included developing and executing innovative operating strategies to build advice and guidance delivery operations, at TIAA-CREF and Voya Retirement. Her prior senior leadership roles also included Citicorp Diners Club and athenahealth, where she led strategies to improve Net Promoter Score, distinctiveness and client satisfaction scores. In addition, she built scalable and profitable process and technology platforms. Betsy received her B.A. in literature from Middlebury College and her MBA from Harvard University.
SLynn Walters is Vice President, Public Relations & Marketing at Hearts & Wallets. She works closely with journalists, providing Hearts & Wallets data and insights. Lynn also oversees marketing communications and branding for the company. Lynn is a seasoned professional with over 25 years of experience as a communications consultant and former journalist with The Boston Globe. Prior to joining Hearts & Wallets, she worked closely with many financial services and communications leaders, including Bank of America (Fleet), Comcast and Cox Communications. Lynn led public relations as Vice President of Leonard/Monahan, a recognized creative leader within the advertising industry. Earlier in her career, she managed the editorial team at FM Global, the world’s largest business property insurer. She holds a B.A. in communications from Wake Forest University and an M.S. in journalism from the Columbia University Graduate School of Journalism. She speaks some French.